• By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Right wrong or otherwise, we all make snap judgments when we meet new people. Last week I needed help from an airline gate agent and here’s what happened: I approached the counter ready to beg, cajole and flaunt my frequent flyer status as I wanted to get home on an earlier flight. As I approached the counter, the gate agent looked up immediately, smiled and asked how she could help in a warm and engaging way. She listened fully to my request and then said, “Let’s see what we can do to make that happen.” The interaction was all of three minutes and yet, it left me feeling positive, I know her name

    Feb 01,
  • By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The beginning of a new year, the launch of a new goal, a significant change in direction – all of these are opportunities for reflection on where we’ve been and where we’re going. Usually, this reflection is accompanied by resolutions, declarations of new direction, and a burst of new energy. Too often, however, this process quickly devolves into disruption at the hands of the mundane, the heavy tug of the status quo, and the loss of traction toward our new goals. Then the malaise and disappointment of failure starts to hover and nag. Why is this cycle so familiar? The truth is, the cycle has nothing to do with our good intentions nor our

    Jan 25,
  • Welcome to the NEW Barlow/McCarthy website. We have worked hard to make things easier for you to find as well as adding some excellent resources to help you along the way. The most notable addition to our site is our new blog. We are looking forward to sharing our knowledge of hospital-physician solutions in an efficient way. Everything from physician relations and physician recruitment to mystery shopping and physician marketing will be covered. By moving a few things around we hope it makes it easier for you to find what you are looking for, whether that is a service need from our team of consultants, knowledge from our articles and premium content area, a location where our team is speaking

    Jul 31,
  • By: Allison McCarthy, MBA With so many searches and so little time, devoting time to long-range recruitment efforts may not seem like it makes sense.  How could it when the organization is pressing you to fill immediate needs. But just a small amount of your current time might actually be worth it to get ahead for future needs. We recently helped a client do a family medicine resident “lunch and learn” session. We called several residency programs and while several said “not now”, we still benefited by making a new connection and will try them again later. We locked in the one program that said “yes” because we 1) had an interesting program concept and 2) promised to NOT do

    Jul 31,
  • By: Kriss Barlow, RN, MBA Sometimes sitting in an airport, I people watch. I see people who feed on attention.  I notice the very loud ones, the business people empowered by the act of “doing a deal,” the movers and shakers who live to close one and open the next opportunity.  I see families, moms and dads filled with pride and trepidation as they herd their little ones through the boarding ordeal.  I also see readers. Airports seem to be filled with readers.  I’m sure some are reading to learn, others are simply passing time, but I believe some, like me, read for inspiration and personal growth. Such observations got me thinking about the different ways we gather inspiration for

    Jul 29,
  • By: Allison McCarthy, MBA Could it really be that we are our own worst enemies?  That we encourage physician turnover by offering so much practice choice for physicians? Given the multitudes of offerings in nearly every inch of the country and beyond, we believe recruited physicians select an opportunity because they have determined that offering best meets their personal and professional needs. But is that really the case?  Or is something else at play?   I recently read an article by Barry Schwartz – highlighting key points made in his book The Paradox of Choice: Why More Is Less.  He suggests there is a downside to choice.  If a physician chooses practice opportunity “A” – he/she loses out on the potential

    Jul 29,
  • By: Tony Barlow, Managing Consultant/Digital Lead When it comes to recruiting physicians there is often A LOT of data. Lists of physicians, lists of residency programs, lists of residents, etc. Organizing and using the data to its fullest can be a challenge, especially when time is so hard to come by. At Barlow/McCarthy we do sourcing for clients. In this role we actually assimilate with their team and work on their behalf. For our team this means a number of searches for a number of clients and we have data coming out of our ears! We initially started out using Microsoft Excel as our main tool for keeping track of our lists of physicians. However, with multiple people editing and

    Jul 01,