By: Jeff Cowart, MAH At a recent conference I attended two speakers proposed that the results of a survey they conducted represented “best practices” from the work of physician liaisons. In fact, it was just a survey – albeit interesting – of what this particular set...
By: Kriss Barlow, RN, MBA In healthcare the days of business as usual are over. – Harvard Business Review. (Porter and Lee) Refuse to succumb to the notion that physician engagement does not fit within the scope of a physician relations strategy. Field staff,...
By: Allison McCarthy, MBA News about health reform’s impact is abundant with information about accountable care, health exchanges, patient-centered medical homes, clinical integration and more. Yet, the impact on physician recruitment typically goes unmentioned....
By: Susan Boydell Your plan should quantify your objective for achieving additional volume as well as outline the steps required to achieve your goals. Those of us with volume-building responsibility for our organizations appear to have a new word in our vocabulary:...
By: Jeff Cowart, MAH What is typically lacking is a clearly defined and sustained message strategy for physician engagement. In the classic film, “Cool Hand Luke,” there is a memorable scene where the warden confronts Paul Newman with the line, “What we got here is...