By: Jeff Cowart, MAH Market positioning and shaping audience perceptions is a critical driver of growth. The dawn of a new year is always refreshing and daunting. On one hand, we have an opportunity to perceptually close the door on challenges of the year gone by. On...
By: Allison McCarthy, MBA “Simple physics. Nature tends toward disorder. Focus imposes order.” Edward Hallowell, MD I admit I’m a productivity “junkie.” I grab anything I can get my hands on that offers tips and techniques to “get more done.” But what I’m learning...
By: Betsy Finkelmeier, RN, MBA “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter F. Drucker Know your customer is a fundamental marketing principle and an essential element of...
By: Kriss Barlow, RN, MBA “Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.” Zig Ziglar Market uncertainty has many physician relations representatives asking, “What...
By: Kriss Barlow, RN, MBA The holidays are behind us, pent up “to do lists” dominate each day and the pace is back to a fast hum. Before I lose the spirit of the new year, a little introspection is in order. Are you feeling the same? For people who make a living in...
