Physician Relations Retool: Basics are Still Essential

Physician Relations Retool: Basics are Still Essential

It is an interesting time in the market. With so much attention to the potential changes in how we are paid, how we work with doctors and how we determine the right value and the right volumes, do programs launch and/or do existing programs attempt to enhance their...
Building a Culture of Reassurance in Healthcare

Building a Culture of Reassurance in Healthcare

By: Jeff Cowart, MAH Uncertainty reigns for both patients and physicians in the current healthcare environment. For patients, uncertainty arrives by virtue of just becoming a patient – which suggests we’ve got medical concerns that need resolution. But, today’s...
The Good, the Bad and the Ugly of a Data Driven Plan

The Good, the Bad and the Ugly of a Data Driven Plan

By: Kriss Barlow, RN, MBA Regardless of your education, training or love of data, let’s face facts: Organizations are making decisions about the value of the field staff based on data. A solid, data-driven plan is essential. Whether planning for market research,...