By: Allison McCarthy, MBA “If you have two good friends at work, you’re almost guaranteed to like your job.” -Tom Rath, author, Vital Friends This year’s Association of Staff Physician Recruiters conference in August confirmed the notion that physician recruiters are...
By: Betsy Finkelmeier, MBA and Debra Pickup, RN, MS “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” -Henry Ford...
By: Susan Boydell “The price of doing the same old thing is far higher than the price of change.” -Bill Clinton The traditional role of a physician liaison has been evolving for years, but ask any liaison today and they will tell you that the sense of...
By: Jeff Cowart, MAH Marketing leaders today need to hone their own skills in ways to creatively connect with real people. Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics were based...
By: Jeff Cowart, MAH Reading recently in the New York Times I was intrigued by the headline, “Rise of the Toothbrush Test.” The story spotlighted Larry Page, chief executive of Google, on how he evaluates multimillion dollar acquisitions: Page said his primary...