Physician Recruiter: Make your Work a “Happy” Place

By: Allison McCarthy, MBA “If you have two good friends at work, you’re almost guaranteed to like your job.” -Tom Rath, author, Vital Friends This year’s Association of Staff Physician Recruiters conference in August confirmed the notion that physician recruiters are...

The Marketing Leader in Transformation Times

By: Jeff Cowart, MAH Marketing leaders today need to hone their own skills in ways to creatively connect with real people. Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics were based...
The Marketing Toothbrush Test

The Marketing Toothbrush Test

By: Jeff Cowart, MAH Reading recently in the New York Times I was intrigued by the headline, “Rise of the Toothbrush Test.” The story spotlighted Larry Page, chief executive of Google, on how he evaluates multimillion dollar acquisitions: Page said his primary...