• By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Right wrong or otherwise, we all make snap judgments when we meet new people. Last week I needed help from an airline gate agent and here’s what happened: I approached the counter ready to beg, cajole and flaunt my frequent flyer status as I wanted to get home on an earlier flight. As I approached the counter, the gate agent looked up immediately, smiled and asked how she could help in a warm and engaging way. She listened fully to my request and then said, “Let’s see what we can do to make that happen.” The interaction was all of three minutes and yet, it left me feeling positive, I know her name

    Feb 01,
  • By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The beginning of a new year, the launch of a new goal, a significant change in direction – all of these are opportunities for reflection on where we’ve been and where we’re going. Usually, this reflection is accompanied by resolutions, declarations of new direction, and a burst of new energy. Too often, however, this process quickly devolves into disruption at the hands of the mundane, the heavy tug of the status quo, and the loss of traction toward our new goals. Then the malaise and disappointment of failure starts to hover and nag. Why is this cycle so familiar? The truth is, the cycle has nothing to do with our good intentions nor our

    Jan 25,
  • By: Jeff Cowart, MAH Reading recently in the New York Times I was intrigued by the headline, “Rise of the Toothbrush Test.” The story spotlighted Larry Page, chief executive of Google, on how he evaluates multimillion dollar acquisitions: Page said his primary question is: Does it pass the toothbrush test? Is it something you will use once or twice a day and does it make your life better? Outside of Wall Street modeling, Page said he makes his own judgment about whether what the company offers is more useful than profitable and does it have long-term potential over near-term gain? When I read the story, I thought about the challenges facing healthcare marketing leaders as we seek to make our

    Sep 16,
  • By: Kriss Barlow, RN, MBA The start of the school year brings back all sorts of memories for me, how about you?  As a parent, there was the thrill of watching the boys grow up.  At a personal level, it was the path to achievement.  There are some disciplines from formal education that are helpful to repurpose for the grown-up students who do physician relations today. The rigor of school forces some discomfort and yet it pushes us to grow and learn. With more pressures than ever for physician relations, are you pushing your talents to make the grade? New books and supplies: I think every kid likes the idea of new crayons or a new backpack or other back-to-school

    Sep 08,