• By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Right wrong or otherwise, we all make snap judgments when we meet new people. Last week I needed help from an airline gate agent and here’s what happened: I approached the counter ready to beg, cajole and flaunt my frequent flyer status as I wanted to get home on an earlier flight. As I approached the counter, the gate agent looked up immediately, smiled and asked how she could help in a warm and engaging way. She listened fully to my request and then said, “Let’s see what we can do to make that happen.” The interaction was all of three minutes and yet, it left me feeling positive, I know her name

    Feb 01,
  • By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The beginning of a new year, the launch of a new goal, a significant change in direction – all of these are opportunities for reflection on where we’ve been and where we’re going. Usually, this reflection is accompanied by resolutions, declarations of new direction, and a burst of new energy. Too often, however, this process quickly devolves into disruption at the hands of the mundane, the heavy tug of the status quo, and the loss of traction toward our new goals. Then the malaise and disappointment of failure starts to hover and nag. Why is this cycle so familiar? The truth is, the cycle has nothing to do with our good intentions nor our

    Jan 25,
  • By: Kriss Barlow, RN, MBA Welcome to B/Mc’s Monday Morning Minute, an audio message to jump start your week. The brief messages include reminders, new ideas and sometimes a little therapy to slide into the work week with ease. This week's topic is Competition. Click the player below to listen:   If you are looking for more daily inspiration we would love to have you check out An Idea a Day for Healthcare Sales, it has a healthcare specific, inspirational message for every day of the year. Check it out here >> An Idea a Day for Healthcare Sales.

    Feb 28,
  • By: Allison McCarthy, MBA CVS President Larry Merlo recently touted strong 2015 returns in the retail sector of the company’s business portfolio.  But, he cautioned that the original 2017 projections may get scaled back to focus on CVS’ integration with Target. CVS recognizes attention needs to be dedicated post-acquisition to ensure return on investment. Do hospitals and health systems put that same laser focus on the integration of the physician practices they acquire?  Significant time, energy and resources seem to go into the due diligence process – to decide on moving forward with the acquisition.  From my observation, attention really wanes once the deal has been made.  But, the reality is that the real work is just beginning. During a

    Feb 23,
  • By: Kriss Barlow, RN, MBA Welcome to B/Mc’s Monday Morning Minute, an audio message to jump start your week. The brief messages include reminders, new ideas and sometimes a little therapy to slide into the work week with ease. This week's topic is Internal Relationships. Click the player below to listen:   If you are looking for more daily inspiration we would love to have you check out An Idea a Day for Healthcare Sales, it has a healthcare specific, inspirational message for every day of the year. Check it out here >> An Idea a Day for Healthcare Sales.

    Feb 21,
  • By: Jeff Cowart, MAH A strong hospital physician liaison field outreach program achieves results precisely because it develops meaningful connectivity with an important audience of high influential voices. But, rarely is this channel of connectivity considered when a hospital or health system faces a public crisis or event that requires rapid and credible response. As a crisis communication specialist, and a seasoned leader of physician liaison teams, I know from experience that it is in the best interest of the hospital to strategically use the asset value the liaisons bring in that unsettling moment. But, it cannot be a haphazard deployment. The liaisons need be specifically trained and have well-understood and practiced protocols for the mission. The protocol requires that

    Feb 16,
  • By: Kriss Barlow, RN, MBA Welcome to B/Mc’s Monday Morning Minute, an audio message to jump start your week. The brief messages include reminders, new ideas and sometimes a little therapy to slide into the work week with ease. This weeks topic is Great Messages, click play on the player below to listen:   Thanks so much for tuning in! Have a great week.

    Feb 14,