• By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Right wrong or otherwise, we all make snap judgments when we meet new people. Last week I needed help from an airline gate agent and here’s what happened: I approached the counter ready to beg, cajole and flaunt my frequent flyer status as I wanted to get home on an earlier flight. As I approached the counter, the gate agent looked up immediately, smiled and asked how she could help in a warm and engaging way. She listened fully to my request and then said, “Let’s see what we can do to make that happen.” The interaction was all of three minutes and yet, it left me feeling positive, I know her name

    Feb 01,
  • By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The beginning of a new year, the launch of a new goal, a significant change in direction – all of these are opportunities for reflection on where we’ve been and where we’re going. Usually, this reflection is accompanied by resolutions, declarations of new direction, and a burst of new energy. Too often, however, this process quickly devolves into disruption at the hands of the mundane, the heavy tug of the status quo, and the loss of traction toward our new goals. Then the malaise and disappointment of failure starts to hover and nag. Why is this cycle so familiar? The truth is, the cycle has nothing to do with our good intentions nor our

    Jan 25,
  • By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to B/Mc’s Monday Morning Minute, an audio message to jump start your week. The brief messages include reminders, new ideas and sometimes a little therapy to slide into the work week with ease. This week's topic is Field Success. Click the player below to listen: If you are having trouble with the audio player you can download the audio file here: B/Mc Monday Morning Minute - Field Success - 11/28/2016.   Our latest course at B/Mc Academy is a good one! If you work in recruitment OR relations this course is going to be helpful. Join Barlow/McCarthy Principals Kriss Barlow and Allison McCarthy as they explore the topic or retaining new recruits. We

    Nov 27,
  • By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to B/Mc’s Monday Morning Minute, an audio message to jump start your week. The brief messages include reminders, new ideas and sometimes a little therapy to slide into the work week with ease. This week's topic is Thanksgiving. Click the player below to listen: If you are having trouble with the audio player you can download the audio file here: B/Mc Monday Morning Minute - Thanksgiving - 11/21/2016.   Our latest course at B/Mc Academy is a good one! If you work in recruitment OR relations this course is going to be helpful. Join Barlow/McCarthy Principals Kriss Barlow and Allison McCarthy as they explore the topic or retaining new recruits. We all know the

    Nov 20,
  • By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to B/Mc’s Monday Morning Minute, an audio message to jump start your week. The brief messages include reminders, new ideas and sometimes a little therapy to slide into the work week with ease. This week's topic is Forward Thinking. Click the player below to listen: If you are having trouble with the audio player you can download the audio file here: B/Mc Monday Morning Minute - Forward Thinking - 11/14/2016.   Our latest course at B/Mc Academy is a good one! If you work in recruitment OR relations this course is going to be helpful. Join Barlow/McCarthy Principals Kriss Barlow and Allison McCarthy as they explore the topic or retaining new recruits. We all

    Nov 14,
  • By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Welcome to B/Mc’s Monday Morning Minute, an audio message to jump start your week. The brief messages include reminders, new ideas and sometimes a little therapy to slide into the work week with ease. This week's topic is Goal Setting. Click the player below to listen: If you are having trouble with the audio player you can download the audio file here: B/Mc Monday Morning Minute - Goal Setting - 11/7/2016.   Our latest course at B/Mc Academy is a good one! If you work in recruitment OR relations this course is going to be helpful. Join Barlow/McCarthy Principals Kriss Barlow and Allison McCarthy as they explore the topic or retaining new recruits. We all

    Nov 06,
  • By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Marketers can be heard moaning, “Just add it to the list…” Teams of excellent health system marketers are now up to their elbows in one-off needs of employed practices, tri-fold brochures, requests for leave-behinds at the community health fairs, and of course, a marketing plan to quickly bring in the right patients since the practice is losing money. Yes, many marketing techniques are the same, BUT there are nuances, that’s for sure. As we watch groups who do an excellent job of this, there are some clear difference-makers that can help maintain sanity and prove to be effective. The customer is complicated. While “customer first” is always the case for marketing, at the practice level this gets

    Nov 02,