Making the Boss Look Good

Making the Boss Look Good

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Are you a team player? I bet we all answer an emphatic “Yes!” when asked that question.  But, does the answer change when we expand “team” to include the broader organization and more senior leaders? Lifting up...
Everyday Grace in the Field Staff Role

Everyday Grace in the Field Staff Role

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com On occasion, we all have one of “those” days where it seems that people just feel compelled to push our buttons. Admittedly, some of us might have more ‘pushable’ buttons than others! Our roles have high...
Physician Relations: Is Awesome Talent Alone Enough?

Physician Relations: Is Awesome Talent Alone Enough?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com In physician relations, there’s a ton of conversation about finding, guiding and motivating the right talent. Talent development continues to be a cornerstone for best practices and it’s a good place to invest....
Does Strategy Matter for Relationship Sales?

Does Strategy Matter for Relationship Sales?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...
Physician Relations: Does Strategy Still Matter?

Physician Relations: Does Strategy Still Matter?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Healthcare leaders need to be nimble and responsive. The quick decision-making and tactical deployment when COVID-19 demanded it was awe-inspiring. But, when we fast-forward to our current environment, my sense is...
Kriss Barlow Article in Strategic Health Care Marketing

Kriss Barlow Article in Strategic Health Care Marketing

Kriss Barlow, RN, MBA, Principal of Barlow/McCarthy, was recently interviewed in a feature article for Strategic Health Care Marketing. This timely interview focuses on the evolving role of physician relations in driving growth for health systems. If you have followed...