Stretch Your Data Side in Physician Relations

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “Companies that utilize a data-driven sales strategy boast better productivity and profitability.” – Dan Scalco Data can have a polarizing effect on the field staff. Some reps love using and working...
Healthcare Referral Growth: My Part, Your Part

Healthcare Referral Growth: My Part, Your Part

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com I just heard it from a Vice President this morning, “The pressure is on to make sure physician relations is delivering the right results.” Teams are fine-tuning their analytics, field skills, and metrics and...
What Motivates Field Staff… and What Does Not

What Motivates Field Staff… and What Does Not

By: Kriss Barlow RN, MBA | kbarlow@barlowmccarthy.com As summer wraps up we have fresh memories of getting in and out of very hot cars, people you need being away on vacation and the daily distractions of summer. We all have positive and not so positive things about...
Physician Relations: Why is the Gatekeeper “That Way” with Me?

Physician Relations: Why is the Gatekeeper “That Way” with Me?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com No doubt about it. Today’s gatekeepers are more impenetrable than ever. We can blame it on pressures in the practice, or more “office visitors” than they can manage. But, let’s face it, their issues become our...
Physician Relations: What Makes Sales “Slimy?”

Physician Relations: What Makes Sales “Slimy?”

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com The word “sales” has a negative connotation for many.  That disappoints many of us who work so hard to do it right. Having said that, I suspect we can all share a time when we were on the receiving end of an...