• By: Allison McCarthy, MBA As I've been coaching a physician recruiter on cold-calling physicians, I love that she admits that she hates the task - but knows it has the potential to make a real difference in her results.  She pushes herself to dedicate time to this effort, adjusts and readjusts her approach, wrestles with the discomfort but keeps going.   Wouldn't it be wonderful if she was motivated purely by making these calls?  Certainly would make it emotionally much easier.  But she recognizes that she doesn’t have to love the task – she just has to believe in the opportunity it can bring to her results. We all know there is no “magic” approach to sourcing physician leads.  All the

    Oct 21,
  •   By: Kriss Barlow, RN, MBA A recent Harvard Business Review article (Zenger and Folkman) identified six factors common to employees who were laid off during organizational downsizing at Fortune 100 companies.  As healthcare organizations move to more belt tightening and associated layoffs the topic is worrisome to the professionals in physician relations, recruitment and marketing. Sometimes there is nothing different that could be done, however; these attributes mirror what leaders look for in great employees. It is the value proposition at a personal level. Look over the list and inventory where you stand. 1. Employees were not viewed as strategic. Often, the employees who were laid off had been more focused on immediate operational, technical or functional issues, according to

    Oct 15,
  • By: Allison McCarthy, MBA Project management is a widely accepted profession in industries such as IT, government, construction and engineering, etc….  You can even get a degree in project management from some highly reputable colleges and universities.  Like a lot of other management practices, it’s late getting a foothold in healthcare. What does this have to do with onboarding?  Wikipedia describes project management as:   [box style="rounded"]The discipline of planning, organizing, motivating, and controlling resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables),[1] undertaken to meet unique goals and objectives,[2] typically to bring about beneficial change or added value. The temporary nature of

    Oct 09,
  • By: Allison McCarthy, MBA This summer was about family.  My husband and I hosted the bi-annual reunion of my mother’s extended family here in Plymouth.  While we rotate the “host” site, it seemed most fitting this year given our ancestors who were a part of the original Mayflower pilgrimage.  Researching and discovering our family “roots” created some new descriptors of “who” we are - individualistic, entrepreneurial, and self-directed, etc... Our family story has become a more defined and distinct. What is the organizational story you tell physician recruits?  If you were to research and describe its history, would that communicate the current mission and vision in a more interesting way?  Has the organization’s journey triggered changes in culture?  And is

    Sep 05,
  • By: Allison McCarthy, MBA With so many searches and so little time, devoting time to long-range recruitment efforts may not seem like it makes sense.  How could it when the organization is pressing you to fill immediate needs. But just a small amount of your current time might actually be worth it to get ahead for future needs. We recently helped a client do a family medicine resident “lunch and learn” session. We called several residency programs and while several said “not now”, we still benefited by making a new connection and will try them again later. We locked in the one program that said “yes” because we 1) had an interesting program concept and 2) promised to NOT do

    Jul 31,