Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Taking the Long View on Physician Recruitment
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com The airlines have recently demonstrated some danger signs for physician recruitment. With their focus on filling airplanes versus the quality of the experience, a few carriers have damaged their reputations with...
Physician Relations: Why is the Gatekeeper “That Way” with Me?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com No doubt about it. Today’s gatekeepers are more impenetrable than ever. We can blame it on pressures in the practice, or more “office visitors” than they can manage. But, let’s face it, their issues become our...
Physician Relations: What Makes Sales “Slimy?”
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com The word “sales” has a negative connotation for many. That disappoints many of us who work so hard to do it right. Having said that, I suspect we can all share a time when we were on the receiving end of an...
Field Effectiveness: Know When to Speak and When to Listen
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com "One of the most sincere forms of respect is actually listening to what another has to say." - Bryant H. McGill The very best tool of a field rep is their ability to effectively initiate, guide and manage a...
Incorporating Other Tools into Medical Staff Development Planning
By: Allison McCarthy, MBA and Mike Harristhal, MBA “To study the abnormal is the best way of understanding the normal.” -- William James Determining demand/supply is still relevant in today’s medical staff development plans. But, this is only one set of analytics...
Coaching Tools and Tips in the World of Field Management
By: Susan Boydell | sboydell@barlowmccarthy.com The Head Coach of USC’s football team once said, “It’s not about telling a wide receiver how to run. He can do that on his own. It’s pointing out open spots on the field to run to of which he might not have thought” It’s...
Making Credentialing a Pleasant Experience
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com As clients share concerns about their onboarding process, credentialing tops the frustration list - with anxiety over start date delays and bad impressions demonstrated to the new recruit. Credentialing involves...
Internal Relationships and Sales: 5 Hot Spots
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com The importance of establishing and growing relationships with intent is top of mind for great field teams. It’s all about the obligation of field staff to have a clear visit strategy for earning referral...
Implications of New Supply and Demand Projections for Your Medical Community
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com The Association of American Medical Colleges (AAMC) recently released the 2017 update to its Physician Supply and Demand Projections. While demand still outweighs supply is still the overall conclusion, the...
Field Team Motivators: Build New Energy From a Firm Foundation
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com It’s not about having the right opportunities. It’s about handling the opportunities right.” -Mark Hunter Creating and growing physician relationships is not for the faint of heart and all signs point to a more...