By: Susan Boydell | sboydell@barlowmccarthy.com

Welcome to a new season of Monday Morning Minute. Each week, we’ll share a brief thought, a practical challenge, and an opportunity to reflect on how we can all become stronger leaders. It is our hope that these moments encourage you, inspire positive change, and help you make an even greater impact through your work in physician relations.

Monday Morning Minute: Be Relevant

Not every referral source needs to hear the same message. What matters to one physician may have little relevance to another. The more you know about their practice, patients, and referral patterns, the easier it is to make your conversation matter to them.

This Week’s Challenge: Pick three visits on your calendar and customize the message for each one. No repeats!

As always please feel free to reach out (info@barlowmccarthy.com) with any questions or if you just want more detail on the short post above. We would love to discuss it further! Have a great week!