Revitalize 2024: A Blueprint for Physician Relations Leaders

Barlow/McCarthy will facilitate an intensive day-long planning session for physician relations leaders to refocus and refine their 2024 field effectiveness. This high-impact session will tackle your areas of opportunity and define the necessary action steps for achieving greater results for your leadership and for your team.

How does it work? We will start with a short phone interview; a guided series of questions to learn more about your current and desired program. Using your priorities, and our insights, an agenda will be created to address priority topics. To maximize the experience, we may ask to review materials prior to the deep dive and ask you to do the same. This way, we can maximize the onsite day, ensuring time and attention is dedicated to the topic areas selected. The internal audience can be just the leader, a group of leaders, analytic support, HR, team members, you decide. Here are some potential topics.

1. Strategic focus: The result can be clear priorities that can be shared with the team and the leadership and the rationale behind it. You might include:

• • A re-look at priorities: the yours, mine, and theirs conversation!
  • Defining the right audience for your evolving market… the impact of disruptors. Do we need more retention visits?
  • Envisioning the field team of the future. Shifting obligations, more analytics, stronger results orientation might be topics you have considered.

2. Team tools: So much of this role is about the ability to hire, guide and motivate the field staff. The result can be clear team standards with a process map for change management, if needed. We will enhance the leader’s toolkit with topics like:

• • Incentive compensation
  • Setting and implementing accountabilities. This always starts with what’s in place
  • Motivating and directing the field team. Creating the right team momentum through tools and process
  • Creating a forecasting model

3. Field impact and quality: So much of our effectiveness depends on the liaison’s ability to make it happen in the field. Nowhere has there been a clearer need! The session can include ideas for talent development and tools for formalizing your process. Topics might be:

• • Assessing your team and their impact, including ride-alongs
  • The leader’s role in the team’s quality field performance
  • Messaging which can be how to define, create and evolve clinically sound field messaging
  • Differentiation and competitive challenges
  • Advancing the relationship

4. Elevating the role internally: Organization leaders have full plates, yet we need them to value the field role. Topics might include:

• • Internal visibility and impact
  • Collaboration including the decision process and obligations of the field role
  • Leadership presence for the leader and the team

5. Impact, measuring success: More, better, different ways to demonstrate the impact of the field role has been a topic of interest for a long time. If that continues to be a struggle, let’s tackle the toughie here and pull together a group from the internal audience to ensure you formalize your ROI plan for the future.

Interested?  Send us a note at info@barlowmccarthy.com and let’s talk about your needs, pricing and whether this is a fit.

Physician Relations Blog