Training
It’s a lot! The swirling environment in physician relations and physician recruitment is an ongoing challenge and each organization relies on their talent to make things happen. Add to this, the effort it takes to onboard and train new staff at a time when turnover is at an all time high. Led by decades of experience in the trenches of physician relations and physician recruitment and consulting, the team at Barlow/McCarthy is the industry leader in sales training and talent development. Always customized to your program and delivered with the professionalism you have come to expect.
Which option works best for you? We can start with a conversation, just reach out to: info@barlowmccarthy.com.
Physician Relations Sales Training
Simply having a field team does not ensure referral success. Consistent, ongoing training creates high performers who use engaging and intentional messaging to truly connect with physicians and the practice. Our proven tools and techniques are customized for you and your team and led by a certified sales instructor. LEARN MORE
Destination Sales Training
2 training days in either Amelia Island, FL or Minneapolis, MN. Day 1 is for physician liaisons and Day 2 is for physician relations leadership. These intensive training sessions are excellent for new hires as well as experienced team members looking to sharpen their skills. LEARN MORE
Physician Relations Leader Blueprint
Barlow/McCarthy will facilitate an intensive day-long planning session for physician relations leaders to refocus and refine their field effectiveness. This high-impact session will tackle your areas of opportunity and define the necessary action steps for achieving greater results for your leadership and for your team. LEARN MORE
Physician Recruiter Sales Training
To successfully recruit new physicians, recruiters must be able to earn and advance relationships with candidates. It starts with the ability to navigate each unique candidate conversation. Our 2-day sales training workshop offers hands-on learning opportunities for recruiters to learn, practice and improve upon their craft. LEARN MORE
Physician Relations Deep Dive Training
Sometimes, even talented teams need to boost their relationship sales skills. At Barlow/ McCarthy, we’ve selected popular areas where skill freshening can be a difference-maker. These deep dive sessions dissect the topic and techniques to infuse your daily conversations with new approaches and messages. Which one do you need? LEARN MORE
Team Talent
Every day work with physicians is critically important for your organization. Sales types are not an easy bunch to find, keep or manage. Take advantage of our experience and our tools to hire right, train well, and create clear expectations for success.
Our Expertise
Physician Retention/Leakage
Continuity of care is a top concern for today’s healthcare leaders. Whether it’s attrition of new recruits or concerns about specialty referrals staying within the network, the ultimate goal is keepage and engagement of the right physician talent.
Physician Relations
Hospital and medical practice success is built on the strength of relationships with physicians. Without that, there is no growth. Field liaison programs remain the most effective way to create and maintain meaningful connectivity with physicians.
Physician Recruitment
Recruiting a strong pipeline of physician talent is the cornerstone of a strong hospital or medical practice. Physician recruitment teams play a critical role and high performance recruitment teams are vital to success.
From the Blog
Physician Relations Blog
Time to Find New Referral Sources?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
From the Trenches: Real-World Insights from Our Work with Clients
At Barlow/McCarthy, we spend our days in strategy rooms and out in the field with healthcare leaders facing real challenges and chasing real opportunities. In this post, we’ve asked our team to share quick takeaways—what’s working, what’s shifting, and what we’re...
Medicaid Cuts and the Future of Recruitment & Relations: What Now?
The following post is a collaborative response by our team regarding the article mentioned in the post. Contributors include: Allison McCarthy, Susan Boydell, Mitzi Kent and Amy Chandler. A recent article from Becker’s Hospital Review, "Proposed Medicaid cuts,...
Beyond the Referral: How to Build Lasting Physician Engagement
By: Susan Boydell | sboydell@barlowmccarthy.com Securing a physician’s referral is just the first step. The real challenge—and opportunity—lies in fostering meaningful, long-term relationships that go beyond a single patient handoff. Strong engagement isn’t built on...
Selling Smarter, Not Harder: The Role of Niche Targeting in Physician Relations
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
Physician Recruitment Blog
When Your Interview Process is Stuck in 2005 (And Why That’s Costing You Great Physicians)
By: Mitzi Kent | mkent@barlowmccarthy.com The physician sitting across from you has an impressive resume. Top medical school, strong residency, excellent references. You ask about their clinical experience, review their credentials, and check all the traditional...
When Physician Recruiting Feels Like Driving Without Directions (And How to Get Your Bearings)
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com We've all been there. You're driving to an important meeting in an unfamiliar part of town, and your phone dies. Suddenly, you're making random turns, hoping the next street will look familiar. You're burning gas,...
The CFO’s Guide to Quantifying Physician Turnover: Hidden Costs That Impact Your Bottom Line
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com As healthcare CFOs face increasing financial pressures, many overlook one of the biggest drains on financial performance: physician turnover. While most financial leaders understand that losing physicians has a cost,...
From the Trenches: Real-World Insights from Our Work with Clients
At Barlow/McCarthy, we spend our days in strategy rooms and out in the field with healthcare leaders facing real challenges and chasing real opportunities. In this post, we’ve asked our team to share quick takeaways—what’s working, what’s shifting, and what we’re...
Medicaid Cuts and the Future of Recruitment & Relations: What Now?
The following post is a collaborative response by our team regarding the article mentioned in the post. Contributors include: Allison McCarthy, Susan Boydell, Mitzi Kent and Amy Chandler. A recent article from Becker’s Hospital Review, "Proposed Medicaid cuts,...
Referrals are only the beginning of the story.
If you’re ready to understand what happens after the referral is made and how it impacts access, retention, and revenue, our consultants would welcome the conversation.