Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
The Value of Dedicated Planning Time
By: Susan Boydell | sboydell@barlowmccarthy.com Last week the Barlow/McCarthy team held a retreat. Like we’ve heard from so many field teams, it was just great to see each other in person again. But what was really great was the brainpower and discussion about the...
Physician Recruitment: Active Sourcing Leads to Success
By: Tony Barlow | tbarlow@barlowmccarthy.com We all know in the recruitment world there are those dream candidates who land in your lap. Yes, there may be some searches that seem to move along fairly easily. But, more often than not, finding quality candidates for...
Physician Relations: Leveraging Your Existing Referral Sources
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Most liaisons are far more comfortable working with existing practices than cold calling those who have never referred. And let’s face it, in some geographies, new prospects are slim pickings. Existing practices...
Keeping Recruiting Moving During the Summer Months
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In physician recruiting, there’s really no such thing as downtime. As the seasons change, so do hiring needs, and just coming out of a pandemic, more than ever, we need to stay focused. For many organizations, summer...
Tightening Up the Field Essentials
By: Susan Boydell | sboydell@barlowmccarthy.com The world out there is challenging and as everyone starts to get back out in the field, we realize it’s a bit tougher than we remember. This is a good time to stop and pay attention to those things that make us perform...
Summer Field Techniques that Sizzle
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This summer will be described many ways, but I suspect lazy, hazy days is not one of them. Organizations are anxious to see referring physician relationships return and teams across the country are generally happy...
Physician Recruitment: Making a Solid First Impression with Candidates
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com I have always been a big believer in the power of first impressions. Within a matter of minutes, someone can form an entire opinion about you and your organization. If you believe in this too, consider how this...
Physician Relations: Does Your Field Staff Have Bigger Aspirations?
By: Susan Boydell | sboydell@barlowmccarthy.com It’s that time of year. Graduations. Commencement speeches. Lots of talk about preparing for a bright future. It made me think about some of the great team members I’ve had the personal joy of watching grow and flourish...
Physicians Want to Know More than their Recruiters Are Telling Them
Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Physicians work hard to develop an in-depth and intimate knowledge of their chosen fields of practice. They are trained specialists and, those of us in the administrative ranks naturally assume they want to stay that way....
Physician Relations: “I Have Nothing New to Share”
By: Susan Boydell | sboydell@barlowmccarthy.com When we do sales training with teams, we always send out a survey before the session to understand their most significant challenges in the field. One of the most common responses is, “I don’t have anything new to share...