Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Customizing Your Onboarding Program to Meet your Providers Needs
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Have you ever listened to the person in line in front of you order their drink at Starbucks? Each order has a little extra this or a double shot of that. And, the barista then customizes the drink. What if we paused...
Focus Is Critical to Success but Often Difficult to Achieve
By: Susan Boydell | sboydell@barlowmccarthy.com One of the best practices in physician relations is focus. Focus on priority growth areas. Focus in the field. Focus on the right target physicians. It makes sense, right? But, I bet if most of us did a quick...
What Does Your Organization Need?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com September reminds me of back to school. School teaches us many things relevant for our roles today – like making sure we do good research and testing our effectiveness alongside others. In that spirit, as we...
Is Your Recruitment Team Ready for Prime Time?
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Like many of you, I was glued to my TV watching the US women’s gymnastics team compete on the largest stage in sports. I was amazed with their strength, resilience, and dedication to the sport. With every decision,...
The Value of Dedicated Planning Time
By: Susan Boydell | sboydell@barlowmccarthy.com Last week the Barlow/McCarthy team held a retreat. Like we’ve heard from so many field teams, it was just great to see each other in person again. But what was really great was the brainpower and discussion about the...
Physician Recruitment: Active Sourcing Leads to Success
By: Tony Barlow | tbarlow@barlowmccarthy.com We all know in the recruitment world there are those dream candidates who land in your lap. Yes, there may be some searches that seem to move along fairly easily. But, more often than not, finding quality candidates for...
Physician Relations: Leveraging Your Existing Referral Sources
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Most liaisons are far more comfortable working with existing practices than cold calling those who have never referred. And let’s face it, in some geographies, new prospects are slim pickings. Existing practices...
Keeping Recruiting Moving During the Summer Months
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In physician recruiting, there’s really no such thing as downtime. As the seasons change, so do hiring needs, and just coming out of a pandemic, more than ever, we need to stay focused. For many organizations, summer...
Tightening Up the Field Essentials
By: Susan Boydell | sboydell@barlowmccarthy.com The world out there is challenging and as everyone starts to get back out in the field, we realize it’s a bit tougher than we remember. This is a good time to stop and pay attention to those things that make us perform...
Summer Field Techniques that Sizzle
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This summer will be described many ways, but I suspect lazy, hazy days is not one of them. Organizations are anxious to see referring physician relationships return and teams across the country are generally happy...