Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Keeping Recruiting Moving During the Summer Months
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In physician recruiting, there’s really no such thing as downtime. As the seasons change, so do hiring needs, and just coming out of a pandemic, more than ever, we need to stay focused. For many organizations, summer...
Tightening Up the Field Essentials
By: Susan Boydell | sboydell@barlowmccarthy.com The world out there is challenging and as everyone starts to get back out in the field, we realize it’s a bit tougher than we remember. This is a good time to stop and pay attention to those things that make us perform...
Summer Field Techniques that Sizzle
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This summer will be described many ways, but I suspect lazy, hazy days is not one of them. Organizations are anxious to see referring physician relationships return and teams across the country are generally happy...
Physician Recruitment: Making a Solid First Impression with Candidates
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com I have always been a big believer in the power of first impressions. Within a matter of minutes, someone can form an entire opinion about you and your organization. If you believe in this too, consider how this...
Physician Relations: Does Your Field Staff Have Bigger Aspirations?
By: Susan Boydell | sboydell@barlowmccarthy.com It’s that time of year. Graduations. Commencement speeches. Lots of talk about preparing for a bright future. It made me think about some of the great team members I’ve had the personal joy of watching grow and flourish...
Physicians Want to Know More than their Recruiters Are Telling Them
Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Physicians work hard to develop an in-depth and intimate knowledge of their chosen fields of practice. They are trained specialists and, those of us in the administrative ranks naturally assume they want to stay that way....
Physician Relations: “I Have Nothing New to Share”
By: Susan Boydell | sboydell@barlowmccarthy.com When we do sales training with teams, we always send out a survey before the session to understand their most significant challenges in the field. One of the most common responses is, “I don’t have anything new to share...
Physician Relations: Are Your Internal Ducks in a Row?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Based on our observations, many physician relations teams have not done any face-to-face physician meetings in a year. Time goes by, skills change, other priorities may move in. Now, liaison teams everywhere are...
Physician Relations: “Blitz” to Volume
By: Susan Boydell | sboydell@barlowmccarthy.com It’s been a year! This time last year, I’m not sure any of us thought we’d still be in the throes of the pandemic one year later. But there is light at the end of the tunnel. When I think back on the past 12 months, we...
4 Simple Ways Recruitment Leaders Can Energize their Team
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com A new year means a fresh start. But familiar problems can give way to old habits for many well-intentioned leaders. Ongoing pandemic challenges, virtual workplaces, productivity traps – all of these can distract...