Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Medical Staff Development Planning 2020: Beyond Just Supply & Demand
Over the last 20 years, the community needs assessment has been at the core of the medical development plan for health systems. But, the days of defining recruitment needs based solely on a market surplus, or shortage, of a particular specialty are long gone.
It’s All About Field Action, Or Is It?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com A manager recently said to me, “We can’t take sales people out of the field for training.” In this case, one of their field members was new to the organization but had a strong track record of sales success in...
Physician Recruitment Sourcing: Simple Changes for a Great 2020
The challenge of course is that healthcare is notorious for too much work and too few people. While we should be looking up for what is new, we are stuck with our heads down working hard to get our daily work done.
20 New Ideas for 2020 from the Team at Barlow/McCarthy
Our team at Barlow/McCarthy is looking forward to connecting with you in 2020! To recognize the year ahead we created a list of 20 insights, ideas and quotes. Our team has a unique mix of skillsets and passions, from physician relations and recruitment to data...
5 Fears that Keep Physician Liaisons Up At Night
We all have them… those recurring concerns that so vividly play out in our minds. Many of them are likely more about family and lifestyle, but some might be work related too! In our work with physician liaisons and their leaders, we see a few themes that are ever-present.
Physician Recruitment: Never Underestimate the Value of Differentiation
If you fly enough, at some point, you have encountered the dreaded canceled flight. I was the lucky one that this happened to last Friday night, not once but three times!
When Leaders and Recruiters are In Sync
Leadership engagement is a critical component to a successful provider recruitment program. Without the right leaders supporting the process, recruitment can easily seem fragmented for the recruitment team and worse yet, for the providers you are trying to bring into the organization.
Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.
Field Sales and Marketing: Is It a Perfect Pairing?
Once we get their attention, consumers often start their experience at the doctors’ office. Physician relations is accountable to make sure that the physician aligns with the desired health system offerings.
Physician Recruitment Sourcing: What’s your Sales Pitch?
By: Tony Barlow | tbarlow@barlowmccarthy.com I stumbled upon a collection of job postings from an organization on one of the familiar physician recruitment database websites the other day. The posting read like this: Family Medicine opportunity available. Competitive...