Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
20 New Ideas for 2020 from the Team at Barlow/McCarthy
Our team at Barlow/McCarthy is looking forward to connecting with you in 2020! To recognize the year ahead we created a list of 20 insights, ideas and quotes. Our team has a unique mix of skillsets and passions, from physician relations and recruitment to data...
5 Fears that Keep Physician Liaisons Up At Night
We all have them… those recurring concerns that so vividly play out in our minds. Many of them are likely more about family and lifestyle, but some might be work related too! In our work with physician liaisons and their leaders, we see a few themes that are ever-present.
Physician Recruitment: Never Underestimate the Value of Differentiation
If you fly enough, at some point, you have encountered the dreaded canceled flight. I was the lucky one that this happened to last Friday night, not once but three times!
When Leaders and Recruiters are In Sync
Leadership engagement is a critical component to a successful provider recruitment program. Without the right leaders supporting the process, recruitment can easily seem fragmented for the recruitment team and worse yet, for the providers you are trying to bring into the organization.
Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.
Field Sales and Marketing: Is It a Perfect Pairing?
Once we get their attention, consumers often start their experience at the doctors’ office. Physician relations is accountable to make sure that the physician aligns with the desired health system offerings.
Physician Recruitment Sourcing: What’s your Sales Pitch?
By: Tony Barlow | tbarlow@barlowmccarthy.com I stumbled upon a collection of job postings from an organization on one of the familiar physician recruitment database websites the other day. The posting read like this: Family Medicine opportunity available. Competitive...
Mirror, Mirror Are We Organized for Growth
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We are often asked about the magic sauce. You know, that perfect formula for an immediate, sustainable way to grow referrals. Sadly, there is no magic sauce. However, from experience we do know the must-have...
What to Do When There’s Just Too Much to Do!
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This Spring I read this in USA Today, “3 out of 5 workers said they have already committed to more work than they can handle. Another 20% said they are at capacity and have no room to take on more.” Hmmm, sound...
Reaching Your Recruitment Candidates: First Impressions Count
By: Tony Barlow | tbarlow@barlowmccarthy.com With a new class of residents on the horizon it’s the perfect time to think about those vital first impressions. It can be a painstaking process yet, good first impressions are job one in our work to support clients. It’s...