Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Investing in Yourself: The Key to Personal and Professional Growth
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In the fast-paced world we live in, investing in yourself is more important than ever. Whether it's through coaching, professional development, or continuous learning, taking the time and effort to improve yourself...
Beyond the Referral: How to Build Lasting Physician Engagement
By: Susan Boydell | sboydell@barlowmccarthy.com Securing a physician’s referral is just the first step. The real challenge—and opportunity—lies in fostering meaningful, long-term relationships that go beyond a single patient handoff. Strong engagement isn’t built on...
Recruiting Passive Physician Candidates – 5 Tips for Using Email and Texting
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Physician recruiting has always required persistence, strategy, and strong relationship-building skills. But in today’s digital world, engaging passive candidates—physicians who aren’t actively seeking a new...
Emotional Intelligence for Career Growth
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com The Devil Wears Prada (2006) is a perfect example of emotional intelligence (EI) in action. Andrea Sachs (Anne Hathaway) interviews for an assistant position with Miranda Priestly (Meryl Streep), the powerhouse...
Selling Smarter, Not Harder: The Role of Niche Targeting in Physician Relations
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
Making the Right Impression – Every Time
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com First impressions matter. Whether meeting a new specialist, engaging with a practice, or interviewing for a job, how we present ourselves shapes the relationships we build. We’re in the business of making the...
Best Practices for Creating a High-Touch Provider Recruitment Experience
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In the competitive landscape of healthcare recruitment, creating a high-touch provider recruitment experience helps attract and retain top talent. A high-touch approach emphasizes personalized interactions and...
Access Point Connectivity: A Growth Initiative
By: Tricia Anderson | tanderson@barlowmccarthy.com In our highly competitive markets, innovative and strategic growth solutions are now required for the financial stability of healthcare systems. With the goal of capturing more patients, healthcare systems have spent...
The Hidden Gaps in Your Physician Outreach—and How to Fix Them
By: Susan Boydell | sboydell@barlowmccarthy.com Physician outreach isn’t just about making connections—it’s about fostering relationships that drive real referral growth. Yet even the most well-intentioned efforts can fall short due to hidden gaps that hinder...
Navigating Career Transitions: Moving Through the Process
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Some of you are facing an unexpected layoff. Others may feel stuck in a role that no longer fits. Or you have fully released your children into adulthood and now have the financial freedom to explore what’s...