Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Selling Smarter, Not Harder: The Role of Niche Targeting in Physician Relations
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
Making the Right Impression – Every Time
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com First impressions matter. Whether meeting a new specialist, engaging with a practice, or interviewing for a job, how we present ourselves shapes the relationships we build. We’re in the business of making the...
Best Practices for Creating a High-Touch Provider Recruitment Experience
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In the competitive landscape of healthcare recruitment, creating a high-touch provider recruitment experience helps attract and retain top talent. A high-touch approach emphasizes personalized interactions and...
Access Point Connectivity: A Growth Initiative
By: Tricia Anderson | tanderson@barlowmccarthy.com In our highly competitive markets, innovative and strategic growth solutions are now required for the financial stability of healthcare systems. With the goal of capturing more patients, healthcare systems have spent...
The Hidden Gaps in Your Physician Outreach—and How to Fix Them
By: Susan Boydell | sboydell@barlowmccarthy.com Physician outreach isn’t just about making connections—it’s about fostering relationships that drive real referral growth. Yet even the most well-intentioned efforts can fall short due to hidden gaps that hinder...
Navigating Career Transitions: Moving Through the Process
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Some of you are facing an unexpected layoff. Others may feel stuck in a role that no longer fits. Or you have fully released your children into adulthood and now have the financial freedom to explore what’s...
Taking Back Our Part! Field Staff Goals
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Looking ahead often starts with a little time in the here and now. Pour yourself a cup of coffee or your favorite beverage and take a minute to consider: (1) Am I personally happy and fulfilled in my job? (2) Do I...
The Role of Data in Elevating Physician Recruitment: A Leadership Perspective
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In the ever-evolving field of recruitment, hiring skilled providers is a critical challenge facing healthcare organizations worldwide. Influential recruitment leaders must harness the power of data-driven strategies...
Rethinking Your Comfort Zone
By: Tricia Anderson | tanderson@barlowmccarthy.com Most of us will spend some time in December thinking about and planning for the new year. Maybe you didn’t meet your goals this year. Maybe you feel stagnant in your role and want more substance and challenge in 2025....
25 Ways to Elevate Your Field Game in 2025
By: Susan Boydell | sboydell@barlowmccarthy.com As the year comes to a close, it’s the perfect moment to celebrate the successes of 2024 and gear up for the exciting opportunities ahead in 2025. To help you start the new year strong, I’ve put together 25 impactful...