Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Does Strategy Matter for Relationship Sales?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...
Leadership Podcast: Leading Venture Capital Sponsored Practices with Angela Wayne
Host: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Guest Name: Angela Wayne, MBA Guest Title: Chief Executive Officer Guest Organization: Advantia Health Distinctions in Leading Health System Versus Venture Capital Sponsored Physician Practices Many of...
Medical Staff Development Planning: Beyond Just Supply & Demand
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Over the last 25 years, the community needs assessment has been at the core of the medical staff development plan for health systems. But, the days of defining recruitment needs based solely on a particular...
Sales Presence: How Do You Show Up on Your Field Visits
By: Susan Boydell | sboydell@barlowmccarthy.com At Barlow/McCarthy, we recently provided a webinar for a fabulous physician relations team on the topic of elevating your field visits. Though the focus was on freshening up your field techniques and strategy, we spent...
Leadership Podcast: Creating Strong Teams with Jean Hitchcock
Host: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Guest Name: Jean Hitchcock Guest Title: Interim Vice President of Marketing, Communications and Physician Relations Guest Organization: Phoenix Children's and Hitchcock Marketing and Communications ...
Physician Relations: Does Strategy Still Matter?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Healthcare leaders need to be nimble and responsive. The quick decision-making and tactical deployment when COVID-19 demanded it was awe-inspiring. But, when we fast-forward to our current environment, my sense is...
Look to Enhance Your Recruitment Team for Success
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com As leaders in recruitment, we've all experienced challenges motivating our provider recruitment teams. The struggle is real, and with the physician shortage and provider needs post-pandemic, we need to think about...
Kriss Barlow Article in Strategic Health Care Marketing
Kriss Barlow, RN, MBA, Principal of Barlow/McCarthy, was recently interviewed in a feature article for Strategic Health Care Marketing. This timely interview focuses on the evolving role of physician relations in driving growth for health systems. If you have followed...
Leadership Podcast: Leadership Wellness with Alanna Fincke
Host: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Guest Name: Alanna Fincke Guest Title: Certified Coach, Forbes Coaches Council Member Guest Organization: SVP, Director of Content and Head of Learning at meQuilibrium Leadership Wellness Burnout in...
Leaders: You Can’t Over Prepare for Change
By: Susan Boydell | sboydell@barlowmccarthy.com Two absolutes in the world of physician relations – change is inevitable and success is so talent dependent. Yes, we need a good strategy, good data and a good way to quantify our impact. But even the best data can't...