Barlow/McCarthy Blog

Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.

The Right Metrics for Sharing Your Recruitment Team Story

The Right Metrics for Sharing Your Recruitment Team Story

By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Leadership's understanding of how your team works to fill your organization's needs is vital to showing the value of your in-house provider recruitment program. With internal buy-in and support, your team's efforts...

Leading with Empathy

Leading with Empathy

By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com In our everyday lives, our perceptions of the people we interact with are shaped by subtle and not so subtle cues – facial  expressions, tone of voice, body language. The sum total of these cues defines our...

Physician Relations: Is Awesome Talent Alone Enough?

Physician Relations: Is Awesome Talent Alone Enough?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com In physician relations, there’s a ton of conversation about finding, guiding and motivating the right talent. Talent development continues to be a cornerstone for best practices and it’s a good place to invest....

Understanding Your Leadership “Why”

Understanding Your Leadership “Why”

By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Simon Sinek’s book “Start With Why” makes a simple but profound statement about leadership: “People don’t buy WHAT you do, they buy WHY you do it.” We are magnetically drawn to leaders who know what they...

Elevate your Organization’s Recruitment Strategy

Elevate your Organization’s Recruitment Strategy

By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com What got you here won’t get you there. Most of us are familiar with this phrase. I often think about it when I have been tasked with a project that I have done many times, but now the results I am getting are...

Communicating with Physicians When Slow Seasons Arrive

Communicating with Physicians When Slow Seasons Arrive

By: Tony Barlow | tbarlow@barlowmccarthy.com Communicating with physicians in some fashion is at the heart of our work whether that is recruitment, relations or onboarding. If you have been at it a while, you may have noticed that the amount of attention your writing...

Does Your Physician Relations Strategy Need an Update?

Does Your Physician Relations Strategy Need an Update?

By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...

Does Strategy Matter for Relationship Sales?

Does Strategy Matter for Relationship Sales?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...

Medical Staff Development Planning: Beyond Just Supply & Demand

Medical Staff Development Planning: Beyond Just Supply & Demand

By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Over the last 25 years, the community needs assessment has been at the core of the medical staff development plan for health systems. But, the days of defining recruitment needs based solely on a particular...

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