Our team at Barlow/McCarthy is looking forward to connecting with you in 2020! To recognize the year ahead we created a list of 20 insights, ideas and quotes. Our team has a unique mix of skillsets and passions, from physician relations and recruitment to data analytics and writing. With that diversity, there’s a little something for everyone in this list. ????
“Most of us spend too much time on what is urgent, and not enough time on what is important.” – Steven Covey (Susan Boydell, Partner, Physician Relations)
Write it down. It’s old school, but most of us do better with goal attainment when we put them in writing and look at it on a regular basis. (Kriss Barlow, Principal, Physician Relations)
“In God we trust, all others bring data.” — W. Edwards Deming (Dave Zirkle, Senior Consultant, Data and Analytics)
When recruiting, providers want to make a difference. Understand the candidates’ must-haves and make sure you’re giving them something they’re excited to come to. (Mitzi Kent, Partner, Recruitment and Relations)
Mark Twain said: “I would have written you a shorter letter but I didn’t have the time.” Writing is an outward expression of your personal brand. Take the time this year to honor your brand in your writing – especially emails. (Jeff Cowart, Senior Consultant, Physician Relations)
Recall the stress that accompanies making a decision to accept a new position, particularly if it involves relocation and/or a job change for a spouse. Enhance your relationship with physician candidates by acknowledging the complexity of what they are experiencing. (Betsy Finkelmeier, Senior Consultant, Physician Recruitment)
Make this the year to do more with onboarding – its more than a nice thing to do given its strategic, financial and engagement benefits. (Allison McCarthy, Advisor, Physician Recruitment)
For field liaisons clearly articulate the answers to these three questions to strengthen relationships with your doctors: 1) What are the benefits of aligning with us? 2) Why are we best for your patients? and, 3) How do we make your practice life easier? (Jeff Cowart, Senior Consultant, Physician Relations)
Use quotes in your reports. We always talk about data and stories… a direct quote from a doctor can be a powerful stand-alone story. (Kriss Barlow, Principal, Physician Relations)
Keep track of what distracted you this week and make a commitment to change it next week (Susan Boydell, Partner, Physician Relations)
Sourcing physicians for recruitment is an ongoing task, to keep your pipeline full you need to be diligent and work your tools and lists effectively. In 2020 get creative and think outside the box when looking for leads. It is worth it to change things up once in a while! (Tony Barlow, Managing Consultant, Physician Recruitment Sourcing)
Perceptual positioning happens in the mind of the audience and occurs whether we are passive, reactive or proactive. Be proactive in managing perceptions. (Jeff Cowart, Senior Consultant, Physician Relations)
Ever get frustrated with those long email trails with messages that don’t fully provide the information you need or that generate even more questions? Take a moment for a phone conversation – it often brings quicker and more effective resolution. (Betsy Finkelmeier, Senior Consultant, Physician Recruitment)
Storytelling is all the buzz, is there a way to better use a story to engage internal stakeholders? (Kriss Barlow, Principal, Physician Relations)
Make a commitment to learn something new about one of your target physicians each day. (Susan Boydell, Partner, Physician Relations)
“A goal without a plan is just a wish” – Antonine de Saint Exupery (Susan Boydell, Partner, Physician Relations)
Can gracious and sales professional go together? Consider how to create a gracious style to everyone. (Kriss Barlow, Principal, Physician Relations)
Marcel Proust said: “The true voyage of discovery comes not in seeking new landscapes but in having new eyes.” Discover something new this year by actively looking at something from a different perspective. (Jeff Cowart, Senior Consultant, Physician Relations)
An approximate answer to the right problem is worth a good deal more than an exact answer to an approximate problem. – John Tukey (Dave Zirkle, Senior Consultant, Data and Analytics)
Commit to mix it up! If you were frustrated by the lack of responsiveness to your requests in 2019, you own the obligation to find a new, better, different way to make the right impression this year. (Kriss Barlow, Principal, Physician Relations)
Tell Your Story! At Barlow/McCarthy we believe your shared stories enhance the field and the people of our industry. We’re always interested in people to interview for articles, to speak with us and to participate in our educational venues. Interested? Please send a note and we’ll reach out to learn more details. Maybe 2020 is the right time for you.