Physician Recruitment: Giving Candidates the Red Carpet Experience

By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com

As we enter the summer months, it’s a great time to assess how we can improve our onsite visits. For the internal team this starts with good preparation to ensure all key stakeholders understand the candidates background, qualifications, and experience. We then need to consider the overall candidate experience, here are a few points to consider.

1. Create a welcoming environment: Ensure the physician candidate feels welcome and comfortable during their visit. This can include providing a friendly reception, offering refreshments, and arranging a comfortable space for interviews and discussions.
2. Tailor the visit to the candidate’s interests: Customize the onsite visit to align with the candidate’s specific interests and career goals. For example, if they are interested in research opportunities, arrange meetings with research faculty and showcase ongoing research projects.
3. Personalized recommendations: Welcome materials can include customized recommendations for the candidate, such as local restaurants or attractions they may enjoy during their free time. These extra details show that you have considered their interests and preferences and helps them feel more comfortable during their visit.
4. Individualizing welcome material: Personalized welcome materials are a great idea to show that you have taken the time and effort to understand the candidate as an individual. It demonstrates that their visit is essential and valued, creating a positive first impression. Personalized welcome materials can mention or include information about cultural events, traditions, or initiatives unique to the organization. This can consist of social activities, team-building exercises, or community involvement. The materials demonstrate the organization’s commitment to fostering a positive and inclusive culture by showcasing these events. Welcome materials can feature recognition of outstanding employees or teams. This can be in employee spotlights or success stories, showcasing individuals who exemplify the organization’s culture and values. This recognition reinforces the organization’s cultural importance and highlights its employees’ achievements. These materials will ultimately contribute to a positive experience for your candidate.
5. Follow up after the visit: After the onsite visit, follow up with the candidate to express appreciation for their time and provide any additional information they may need. This will demonstrate your organization’s commitment to their candidacy and help maintain a positive impression.

By providing personalized onsite visits, you create a more engaging and informative experience for the candidate. It helps them feel valued, prepared, and excited about the opportunity with your organization, ultimately contributing to a positive candidate experience and hopefully a successful hire.

Are you looking for more insight into best practices for physician recruitment. Reach out to us today to set up a time to talk. We’d love to share more about our assessments and training for recruitment teams. You can message us at info@barlowmccarthy.com.