By: Kriss Barlow, RN, MBA I often search the web for interesting facts when I prepare talks or articles. When trolling, I found this survey conducted by the Associated Press-NORC Center for Public Affairs Research. I think there are some really interesting...
By: Jeff Cowart, MAH Marketing leaders today need to hone their own skills in ways to creatively connect with real people. Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics were based...
By: Jeff Cowart, MAH Reading recently in the New York Times I was intrigued by the headline, “Rise of the Toothbrush Test.” The story spotlighted Larry Page, chief executive of Google, on how he evaluates multimillion dollar acquisitions: Page said his primary...
By: Jeff Cowart, MAH Uncertainty reigns for both patients and physicians in the current healthcare environment. For patients, uncertainty arrives by virtue of just becoming a patient – which suggests we’ve got medical concerns that need resolution. But, today’s...
By: Kriss Barlow, RN, MBA A recent Harvard Business Review article (Zenger and Folkman) identified six factors common to employees who were laid off during organizational downsizing at Fortune 100 companies. As healthcare organizations move to more belt tightening...
By: Kriss Barlow, RN, MBA Let me get this out of the way: I am of the baby boomer generation. Actually I remember when our home phone number was, “9” yep, that’s right; one number worked in Slayton, MN. Back then, picking up the phone was the only way to communicate;...
