By: Susan Boydell | sboydell@barlowmccarthy.com

Welcome to a new season of Monday Morning Minute. Each week, we’ll share a brief thought, a practical challenge, and an opportunity to reflect on how we can all become stronger leaders. It is our hope that these moments encourage you, inspire positive change, and help you make an even greater impact through your work in physician relations.

Monday Morning Minute: Value

Every referral source is asking one question, whether they say it or not: “How will this make my job easier?” As you talk about your organization this week, focus less on features and more on how you solve problems for physicians, staff, and patients. Relevance creates interest.

This Week’s Challenge: In every conversation this week, share one way your organization makes life easier for physicians, their staff, or their patients.

As always please feel free to reach out (info@barlowmccarthy.com) with any questions or if you just want more detail on the short post above. We would love to discuss it further! Have a great week!