Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Physician Relations: What Worked in 2018
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com It’s the time of year when we hear about the favorite song of the year or the most popular word for 2018. We look back and reflect before we move on to the year ahead. I admit, I don’t pay much attention to the...
Maintaining Recruitment Momentum During the Holidays
By Allison McCarthy, MBA | amccarthy@barlowmccarthy.com The holidays are a time for festive events, enjoying friends and family, and maybe even a break from work. But there are ways to do all of this while still keeping the recruitment funnel full. Here are a few...
Physician Relations: Staying in the Moment All Month
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Are you looking ahead, perhaps with visions of candy canes, warm weather, or maybe a new year that meets more expectations. Anticipation is good, but it rarely comes with permission to stop doing today’s work....
Happy Thanksgiving 2018
We are so thankful for all of our clients, followers and friends this Thanksgiving. Thank you for being a part of our community.
Strategies for Calling On the Cranky Doctor
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Some days we field operatives just don’t want to get out of bed to work our calls on those docs who always seem just a little on edge and a little bit too ready to bite. You know who they are. You’ve got your list of...
Field Attitude: Keeping it Positive
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Keep yourself positive, cheerful and goal-oriented. Sales success is 80% attitude and only 20% aptitude. -Brian Tracy Understatement of the year… not every day in the field is awesome. It is a journey of highs and...
Perseverance in the Face of Physician Recruitment Challenges
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Band of Brothers is an HBO mini-series that dramatizes the 101st Airborne Division “Easy” Company’s WWII experience - from jump training through major battles in Europe. Watching it for the second time,...
Why Storytelling is Beyond Marketing
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com One of the associations representing marketers nationally offers storytelling skills development. The organization begins its course description with this definition: “Capture peoples’ imagination and interest by...
Physician Relations in the Field: Is the Door Closed?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We’ve all run into a closed door in that figurative sense. What makes you decide to enter? I recently watched a young salesperson have great success in a tough situation. Others in the organization had previous...
Onboarding: The Engagement Tool for New Physician Recruits
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Recent client work has found us soliciting feedback from new physician recruits about their experience entering their hiring organization. Based on what we’re hearing, we have some work to do to ensure we have...