Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Valentine’s Day is Everyday
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Valentine’s Day has come and gone – but it’s message reminds us that every day is an opportunity to express appreciation and gratitude to others. I don’t pretend that this is either comfortable or effortless. ...
Positioning Against Active Inertia
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The inflexibility and even arrogance of holding current position when evidence of threat or opportunity is substantial is perhaps the most common characteristic of failure for companies, products, leaders, causes,...
First Impressions for Physician Liaisons
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Right wrong or otherwise, we all make snap judgments when we meet new people. Last week I needed help from an airline gate agent and here’s what happened: I approached the counter ready to beg, cajole and flaunt...
About Those Resolutions
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The beginning of a new year, the launch of a new goal, a significant change in direction – all of these are opportunities for reflection on where we’ve been and where we’re going. Usually, this reflection is...
Learning from Other Professionals
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com I’ve been a fan of Bravo Network’s Inside the Actors Studio for some time. This Emmy nominated show is a course at the Actors Studio Drama School of Pace University. Hosted by James Lipton, each episode features...
Shark-like Practice Marketing
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com When I saw this quote on LinkedIn, I just loved it. Of course in the case of practice marketing the “chase” and “bite” need to be expressed a bit differently! But if we look closely there is some wisdom here that...
Physician Recruitment – Learning to Just Say No
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com My husband, Joe, has mastered the art of saying “no.” It’s his “default” response to most things – providing him with time to decide if “yes” or “no” is his final choice. But saying “no” doesn’t come as easily...
Stretch Your Data Side in Physician Relations
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com "Companies that utilize a data-driven sales strategy boast better productivity and profitability." – Dan Scalco Data can have a polarizing effect on the field staff. Some reps love using and working with the data....
Stretch Your Team to Greatness
By: Susan Boydell | sboydell@barlowmccarthy.com “By reaching for what appears to be the impossible, we often actually do the impossible. And even when we do not quite make it, we inevitably wind up doing much better than we would have done.” -Jack Welch We live in a...
Stretching Your Skills – CliffsNotes Version!
By: Mike Harristhal, MBA | mharristhal@barlowmccarthy.com “The biggest room in the world is the room for improvement." - Harvey Mackay These are not original thoughts, but a reminder of three basic things that are foundational to success in our careers: The only thing...