Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Self-Management Tools to Keep You at Your Best
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Most often when thinking about tools to make our jobs and lives easier, we tend to forget one of the most foundational needs – ourselves. The truth is collecting, adopting and adapting available tools will do little to...
Strategic Customer Surveys to Get the Data you Need
By: David F. Zirkle, PhD | dzirkle@barlowmccarthy.com “I was gratified to be able to answer promptly, and I did. I said I didn’t know.” – Mark Twain, American author and humorist Medical staff planning has traditionally focused on the number of physicians required to...
Physician Recruitment: Know your Product
By: Allison McCarthy | amccarthy@barlowmccarthy.com One of the basic tenets of sales is to know our product. In physician recruitment, product includes: Geographic location Hospital/Health System/Group Practice Practice opportunity including the details most...
The Art of Saying NO
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Learning to say “no” effectively is one of the hardest skills to learn. For “can do” people like those of us in physician recruitment and relations roles, it can be particularly challenging. We know that...
Physician Relations Collateral Clash
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com The plea, “We need more collateral…” has reverberated in physician relations since the inception of focused field staff. Marketing teams are generally open, but have their own ideas about what’s important. The...
Physicians Need Talent Development Too
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com "Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” -John C. Crosby The accountable care evolution has prompted much discussion on leadership development for physicians....
Line of Sight, from Objective to Outcome
By: Mike Harristhal, MBA | mharristhal@barlowmccarthy.com “If someone is going down the wrong road, he doesn’t need motivation to speed him up. What he needs is education to turn him around." -Jim Rohn I was trying to make an appointment with a physician last week....
Getting the Most Out of Your Team
By: Susan Boydell | sboydell@barlowmccarthy.com "The task of the leader is to get his people from where they are to where they have not been." -Henry A. Kissinger One of the toughest parts about physician relations is managing a field team. Or, to be more specific,...
Physician Relations Gets Personal: Embracing Change
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” -Warren Buffett Healthcare is changing. Tell me something I don’t know, right! We...
Physician Recruitment: 6 Essential Tasks Before Starting a Search
By: Allison McCarthy. MBA Having the right amount of detail to begin a physician search is critical. That detail is what enables us as physician recruiters to effectively describe the position to prospects and candidates. Many of us are sending questionnaires and...