Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Getting Physician Recruits Beyond the Deal
By: Allison McCarthy, MBA My husband and I moved into a new development a few years ago. Thinking back on that experience, our salesperson – Lorraine – guided us in selecting our specific lot, home model and internal features. Once we signed the contract, we were...
Healthy Writing: Of Lightning and Lightning Bugs
By: Jeff Cowart, MAH Mark Twain wrote “the difference between choosing the right word and the almost right word is the difference between lightning and a lightning bug.” Precision in words is one of the most important decisions a writer makes. Think, for example, of...
Happy Holidays from B/Mc!
Here is hoping you have a wonderful holiday season! We have had a wonderful year working with all of you to continue to strengthen the relationships you seek with staff and physicians. Merry Christmas! Here is a little Jingle Bells parody for all you recruiters. We...
Field Staff Make December Memorable: Value in the Practice
By: Kriss Barlow, RN, MBA OK field staff, does anyone feel like coasting through the end of year? Many field teams take on delivery roles as the baskets of goodies or logo wear gifts pile up in the practices. It feels good to have a full agenda with no pre-call plans....
Holiday Tactics in Recruitment, Relations, Marketing and Biz Dev
Being that the holiday season is here we thought that it would be an appropriate time to bring out a collection of some current and past holiday articles. It can be a challenging time to communicate with physicians as well as just getting your own work done! So check...
Operational Readiness: Internal Preparation Guides Physician Relations Success
By: Kriss Barlow, RN, MBA I suspect everyone who has spent time in a growth role – relations, recruitment, marketing or business development – has energetically gone to market only to...
The Medical Staff Development Plan – A Roadmap for Physician Recruitment
By: Allison McCarthy, MBA Today, many of us rely on GPS systems to get us from one place to another. We tap the...
Market Segmentation: One Size Does Not Fit All
By: David F. Zirkle, PhD Market researchers call it "segmentation" - the process by which customers are divided into groups based on needs,...
Three Essential Truths for Effective Leadership
By: Jeff Cowart, MAH When I was new to leadership, one of the most jarring truths I heard from a seasoned leader was, “Always remember that your own professional...
Raising Your Closing Confidence
By: Kriss Barlow, RN, MBA Even saying the word “close” can create trepidation. Oodles of books have been written on the subject yet field staff often admit to a lack of confidence in their closing skills. Counter that with the fact that leaders will often say to me,...