Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Top 5 Attributes of a Great Employee
By: Kriss Barlow, RN, MBA Checklists are really popular these days. You review a list of attributes to determine where you stand and in the process, perhaps you learn something about yourself. As I read a few of the recent checklists, one made me think about great...
Get Past the Gatekeepers
By: Susan BoydellIt’s not that physicians don’t want to meet with you; it’s that they have too many competing priorities. The only way to get to the top of the list is to provide value.Lately, when I talk with physician liaisons about the most difficult part of...
Communicating What Doctors Want to Hear
By: Kriss Barlow, RN, MBA Logically, we recognize the best way to capture an audience’s attention is to craft a message that resonates. Clearly, our...
Physicians Have Career Aspirations Too
By: Allison McCarthy, MBA Over 244,000 physicians have found positions in hospitals, due to a variety of reasons: changes in lifestyle, decreased interest in owning a business, levels of regulation, and more. Meanwhile, hospitals are seeking out physicians as a...
A Must Read for Transitioning Physicians
By: Allison McCarthy, MBA How do successful professionals leave their businesses in good shape and exit on a high note? In his recently released book, Finish Big, Bo Burlingham admits that it’s not easy, and most small business owners have a hard time “letting go.” ...
The TRUTH about Consultative Sales
By: Kriss Barlow, RN, MBA When interviewing for field sales positions, almost every candidate makes the claim that they have a consultative sales approach. Many name the sales training they received or mention that their approach is needs-based. As I listen to what...
Physician Recruitment: Time to Rekindle that Relationship with Marketing
By: Allison McCarthy, MBA Today, we need to differentiate our organization for physicians just as we need to do for consumers. That means answering the question “Why us?” As the market continues to tighten, recruiters need to partner with marketing to create that...
Decision Hygiene in Healthcare
By: Kriss Barlow, RN, MBA Did you happen to catch Seth Godin’s blog on getting to market faster? Even the thought brings a smile to most healthcare strategists! Just getting to market is often painful, never mind the faster part. Taking on the organization’s...
6 Ways to Better Manage Change in Healthcare
By: Kriss Barlow, RN, MBA Did I leave the topic of change hanging? A few weeks ago I blogged about why change is so hard (10 Reasons Why Healthcare Resists Change). Since then I’ve had some of you ask, “Well, are you going to give us some ideas to make it easier?”...
Collaborating with Colleagues: The Key to Physician Recruitment Success
By: Allison McCarthy, MBA These days, the words, “If only…” resounds within physician recruitment. If only… “Practice management would communicate their open positions sooner...” If only…"Marketing took a more active role in creating physician recruitment promotional...