Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Physician Relations: Survey on Program Priorities
By: Kriss Barlow, RN, MBA We recently asked the opinion of readers, clients and industry experts in a simple survey. Over the next few months we will be using our blog to share results and offer some insights and ideas based on our findings. We will also pose...
The Marketing Leader in Transformation Times
By: Jeff Cowart, MAH Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics...
What’s Happening to the Traditional Physician Liaison Role? Everything!
By: Susan Boydell "The price of doing the same old thing is far higher than the price of change." -Bill Clinton The traditional role of a physician liaison has been evolving for years, but ask any liaison today and they will tell you that the sense of urgency is...
What Physicians Want to Know: Considering Recruitment from the Physician’s Point of View
By: Betsy Finkelmeier, MBA and Debra Pickup, RN, MS Experienced physician...
Physician Recruiter: Make your Work a “Happy” Place
By: Allison McCarthy, MBA This year’s Association of Staff Physician Recruiters conference in August confirmed the notion that physician...
The Marketing Toothbrush Test
By: Jeff Cowart, MAH Reading recently in the New York Times I was intrigued by the headline, “Rise of the Toothbrush Test.” The story spotlighted Larry Page, chief executive of Google, on how he evaluates multimillion dollar acquisitions: Page said his primary...
Physician Relations: Back to the Books!
By: Kriss Barlow, RN, MBA The start of the school year brings back all sorts of memories for me, how about you? As a parent, there was the thrill of watching the boys grow up. At a personal level, it was the path to achievement. There are some disciplines from...
Physician Relations: I Need to Get the Doctor to See Me?
By: Kriss Barlow, RN, MBA Talk about frustrating, you have good information that you want to share with a doctor and you “get through” the office staff to get quality time with the doctor. We’ve all run up against those gatekeepers that make the job of the field...
Physician Relations: I Can Wear 12 Hats… Should I?
By: Kriss Barlow, RN, MBA Everyone is doing more with less. As you speak with the clinical staff, the marketing team and the leaders in your organization, you quickly realize that their pace matches yours. A friend recently referred to the inside of the organization...
PHYSICIAN RECRUITING: Healthcare leaders, take your mark
By: Allison McCarthy, MBA In today’s healthcare market the winner is the organization that delivers the best care to the most patients. To that end, organizations are recognizing the vital role of primary care physicians – and quickly realizing there are far too few...