Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Halloween: Bobbing for Prospects
By: Kriss Barlow, RN, MBA I simply love Halloween! It’s the crisp fall air, pumpkin carving, excitement of the right costumes, and the chance to be a kid again. And bobbing for apples a game that we always play at our Halloween parties. It is a great activity, but...
Physician Relations: Speak Their Language
By: Kriss Barlow, RN, MBA A recent Seth Godin blog hit home for me. He says, “Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, "you don't understand" or, "you don't know the...
5 New Habits to Improve Physician Recruitment Results
By: Allison McCarthy, MBA They say it takes 21 days to change a habit. However, recently I read a blog that suggested it now takes, on average, 66 days to make a change stick. Either way, it takes focus to either break a bad habit or start a positive one. If you...
Physician Relations: Survey on Program Priorities
By: Kriss Barlow, RN, MBA We recently asked the opinion of readers, clients and industry experts in a simple survey. Over the next few months we will be using our blog to share results and offer some insights and ideas based on our findings. We will also pose...
The Marketing Leader in Transformation Times
By: Jeff Cowart, MAH Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics...
What’s Happening to the Traditional Physician Liaison Role? Everything!
By: Susan Boydell "The price of doing the same old thing is far higher than the price of change." -Bill Clinton The traditional role of a physician liaison has been evolving for years, but ask any liaison today and they will tell you that the sense of urgency is...
What Physicians Want to Know: Considering Recruitment from the Physician’s Point of View
By: Betsy Finkelmeier, MBA and Debra Pickup, RN, MS Experienced physician...
Physician Recruiter: Make your Work a “Happy” Place
By: Allison McCarthy, MBA This year’s Association of Staff Physician Recruiters conference in August confirmed the notion that physician...
The Marketing Toothbrush Test
By: Jeff Cowart, MAH Reading recently in the New York Times I was intrigued by the headline, “Rise of the Toothbrush Test.” The story spotlighted Larry Page, chief executive of Google, on how he evaluates multimillion dollar acquisitions: Page said his primary...
Physician Relations: Back to the Books!
By: Kriss Barlow, RN, MBA The start of the school year brings back all sorts of memories for me, how about you? As a parent, there was the thrill of watching the boys grow up. At a personal level, it was the path to achievement. There are some disciplines from...