Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Connecting with the Voice of the Physician
By: Jeff Cowart, MAH For the past 15 years I’ve spent much of my career working directly with physicians on a wide range of strategies related to building the practice, hospital-physician...
Traction in Your Physician Relations Effort
By: Kriss Barlow, RN, MBA Sometimes analogies help me visualize areas of my life that may be too close to see clearly. After the winter we’ve finally left behind, the topic of traction is front and center. Maybe you can relate. It’s that grab of the tires that...
Share your Physician Relations Focus and Priorities
By: Kriss Barlow, RN, MBA Perhaps it is human nature to be interested in how others implement the physician relations role. Of course we realize that every organization has its own strategy and every medical staff is unique. Having said that, it can be gratifying,...
Successful Onboarding Infographic
After your recruitment team lands a great physician the next big step is onboarding that physician. We have put together an infographic with some good items to remember. Click on the image to view it full size, also feel free to download a PDF of the infographic HERE....
Physician Engagement: Hearing the Meaning in their Stories
By: Allison McCarthy, MBA Stories are a really helpful communication tool. Not only because they can effectively capture attention when sharing information with others - we can “hear” more through stories as well. When someone tells you a story, they’re not only...
Is Your Physician Relations Suffering from Magpie Syndrome?
By: Kriss Barlow, RN, MBA Writing anything with birds in the description is very out of character for me. Truth be told, I am sort of afraid of them. But the Magpie Syndrome aptly describes a propensity that afflicts many of us who proudly wear the “Can-Do” title....
18 Ways to be More Positive at Work
Volume Growth Takes Internal Collaboration – Who Are Your Internal Customers?
By: Susan Boydell "Nobody can achieve success alone." - Onuoha It’s a challenge to get internal customers engaged and ready to take action. When it comes to achieving results, your internal customers are just as important as your physician customers. Often, they can...
Physician Relations: When… and When NOT to Blitz
By: Kriss Barlow, RN, MBA Time and again, physician relations representatives are told to “go market a product or service.” Generally the request is sent because patient volumes have declined. (Yes, I know the move is to value, but volume is still the real cry)....
Influencing Up: Working with your Internal Leadership
By: Allison McCarthy, MBA As recruitment and relations professionals, we often consider selling in our interactions with physicians – getting them to say “yes” to a practice opportunity or to make a referral. But we’re also continuously selling with our internal...