Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Physician Relations Role as Messenger of The Physician’s Perspective
By: Kriss Barlow, RN, MBA The physicians, who responded to our survey, count on physician relations representatives to prioritize their needs; 65% stated that the most important responsibility of the representative is to know what is most important to their...
The Right Approach for Your Physician Survey
By: David F. Zirkle, PhD Barlow/McCarthy regularly conducts research to gather insights and capture the “voice of the physician.” In today’s evolving...
Physicians Recruit Physicians
By: Allison McCarthy, MBA When selling a practice opportunity, no voice is as strong as the physician’s voice. During the recruitment process, physicians...
Connecting with the Voice of the Physician
By: Jeff Cowart, MAH For the past 15 years I’ve spent much of my career working directly with physicians on a wide range of strategies related to building the practice, hospital-physician...
Traction in Your Physician Relations Effort
By: Kriss Barlow, RN, MBA Sometimes analogies help me visualize areas of my life that may be too close to see clearly. After the winter we’ve finally left behind, the topic of traction is front and center. Maybe you can relate. It’s that grab of the tires that...
Share your Physician Relations Focus and Priorities
By: Kriss Barlow, RN, MBA Perhaps it is human nature to be interested in how others implement the physician relations role. Of course we realize that every organization has its own strategy and every medical staff is unique. Having said that, it can be gratifying,...
Successful Onboarding Infographic
After your recruitment team lands a great physician the next big step is onboarding that physician. We have put together an infographic with some good items to remember. Click on the image to view it full size, also feel free to download a PDF of the infographic HERE....
Physician Engagement: Hearing the Meaning in their Stories
By: Allison McCarthy, MBA Stories are a really helpful communication tool. Not only because they can effectively capture attention when sharing information with others - we can “hear” more through stories as well. When someone tells you a story, they’re not only...
Is Your Physician Relations Suffering from Magpie Syndrome?
By: Kriss Barlow, RN, MBA Writing anything with birds in the description is very out of character for me. Truth be told, I am sort of afraid of them. But the Magpie Syndrome aptly describes a propensity that afflicts many of us who proudly wear the “Can-Do” title....