Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Volume Growth Takes Internal Collaboration – Who Are Your Internal Customers?
By: Susan Boydell "Nobody can achieve success alone." - Onuoha It’s a challenge to get internal customers engaged and ready to take action. When it comes to achieving results, your internal customers are just as important as your physician customers. Often, they can...
Physician Relations: When… and When NOT to Blitz
By: Kriss Barlow, RN, MBA Time and again, physician relations representatives are told to “go market a product or service.” Generally the request is sent because patient volumes have declined. (Yes, I know the move is to value, but volume is still the real cry)....
Influencing Up: Working with your Internal Leadership
By: Allison McCarthy, MBA As recruitment and relations professionals, we often consider selling in our interactions with physicians – getting them to say “yes” to a practice opportunity or to make a referral. But we’re also continuously selling with our internal...
Physician Relations Retool: Basics are Still Essential
It is an interesting time in the market. With so much attention to the potential changes in how we are paid, how we work with doctors and how we determine the right value and the right volumes, do programs launch and/or do existing programs attempt to enhance their...
Building a Culture of Reassurance in Healthcare
By: Jeff Cowart, MAH Uncertainty reigns for both patients and physicians in the current healthcare environment. For patients, uncertainty arrives by virtue of just becoming a patient – which suggests we’ve got medical concerns that need resolution. But, today’s...
The Good, the Bad and the Ugly of a Data Driven Plan
By: Kriss Barlow, RN, MBA Regardless of your education, training or love of data, let’s face facts: Organizations are making decisions about the value of the field staff based on data. A solid, data-driven plan is essential. Whether planning for market research,...
Physician Relations: Listen to the Market
By: Kriss Barlow, RN, MBA Market uncertainty has many physician relations representatives asking, “What impact will the...
It’s About Outcomes, Productivity and the Bottom Line
By: Betsy Finkelmeier, RN, MBA Know your customer is a fundamental marketing principle and an essential element of...
One Thing for Physician Recruitment Success
By: Allison McCarthy, MBA I admit I’m a productivity “junkie.” I grab anything I can get my hands on that offers tips and techniques to “get more done.” But what...
Positioning for Growth in the New Year
By: Jeff Cowart, MAH The dawn of a new year is always refreshing and daunting. On one hand, we have an opportunity to perceptually close the door on challenges of the year...