Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Influencing Up: Working with your Internal Leadership
By: Allison McCarthy, MBA As recruitment and relations professionals, we often consider selling in our interactions with physicians – getting them to say “yes” to a practice opportunity or to make a referral. But we’re also continuously selling with our internal...
Physician Relations Retool: Basics are Still Essential
It is an interesting time in the market. With so much attention to the potential changes in how we are paid, how we work with doctors and how we determine the right value and the right volumes, do programs launch and/or do existing programs attempt to enhance their...
Building a Culture of Reassurance in Healthcare
By: Jeff Cowart, MAH Uncertainty reigns for both patients and physicians in the current healthcare environment. For patients, uncertainty arrives by virtue of just becoming a patient – which suggests we’ve got medical concerns that need resolution. But, today’s...
The Good, the Bad and the Ugly of a Data Driven Plan
By: Kriss Barlow, RN, MBA Regardless of your education, training or love of data, let’s face facts: Organizations are making decisions about the value of the field staff based on data. A solid, data-driven plan is essential. Whether planning for market research,...
Physician Relations: Listen to the Market
By: Kriss Barlow, RN, MBA Market uncertainty has many physician relations representatives asking, “What impact will the...
It’s About Outcomes, Productivity and the Bottom Line
By: Betsy Finkelmeier, RN, MBA Know your customer is a fundamental marketing principle and an essential element of...
One Thing for Physician Recruitment Success
By: Allison McCarthy, MBA I admit I’m a productivity “junkie.” I grab anything I can get my hands on that offers tips and techniques to “get more done.” But what...
Positioning for Growth in the New Year
By: Jeff Cowart, MAH The dawn of a new year is always refreshing and daunting. On one hand, we have an opportunity to perceptually close the door on challenges of the year...
Quiet Time for Reflection on Contributions
By: Kriss Barlow, RN, MBA The holidays are behind us, pent up “to do lists” dominate each day and the pace is back to a fast hum. Before I lose the spirit of the new year, a little introspection is in order. Are you feeling the same? For people who make a living in...
The Truth about “Best Practices”
By: Jeff Cowart, MAH At a recent conference I attended two speakers proposed that the results of a survey they conducted represented “best practices” from the work of physician liaisons. In fact, it was just a survey – albeit interesting – of what this particular set...