Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Comparing In-House Recruitment to External Firms: Is It Really About Money?
By Allison McCarthy, MBA The physician recruitment community has long made the argument that the advantage of in-house functions over search firms is one of cost. In fact, a recent HealthLeader’s Media article shared “Adding a full time employee to manage the process...
Differentiation: Competitive Differentiators in Recruitment
By Ann Maloley, MBA Competitive differentiators – it’s not a new concept in the world of marketing and brand positioning. But the rule also applies – and has never been more critical – to the world of physician recruitment. Just as marketers strive to communicate to...
Getting Impact with Leadership
By Allison McCarthy, MBA Market knowledge is a key weapon to capture senior leader’s attention for physician recruitment. While everyone agrees that leadership involvement is a necessity for supporting well-defined search priorities, medical staff buy-in, adequate...
Home for the Holidays: Recruitment Strategies that Work
By Allison McCarthy, MBA Some see it as an opportunity to slow down while a few might see it as a good time to recruit. But given all our prospecting messages around “returning to your roots,” this may be the best time of year to tug at those heartstrings. The...
No Prospects – No Recruits
By Allison McCarthy, MBA When you consider how many leads it can take to land a recruit, you realize how critical prospecting is to physician recruitment success. Today’s contracted doctor may have been: 1 of 5 site visits conducted 1 of a dozen or so telephone...
Position Your Practice At Maximum Recruitment Potential
By Allison McCarthy, MBA It’s often the little things that make a difference in physician recruitment. As we grow in experience, we must advance our expertise beyond the mechanics to master the strategic, creative and evaluative nuances that provide depth to our...
Recruitment Sourcing Planning – Worth the Time Investment
by Allison McCarthy, Principal As recruiters, we have a natural tendency to jump into action as soon as we receive a search request. While hired for our “can do” spirit, that tendency at times needs to be tamed in order to think and plan. To ensure we are spending the...
Re-thinking the Art of Onboarding
By: Allison McCarthy, MBA, Principal It was a gutsy move, but Starbucks CEO Howard Schultz dared to close their doors nationwide for three hours to re-train their baristas in the “art of espresso.” It was just one of the many ways Schultz set out to prove a more...
Super-Charge Physician Recruitment with Internal Engagement
By Allison McCarthy, Principal 13 ideas for getting your internal team connected and supportive of your physician recruitment agenda: "Without continual growth, words like improvement, achievement, and success have no meaning." – Ben Franklin 1. Ask More Questions –...
Wrapping it up: End of Year Recruitment Program Assessment
By Allison McCarthy, MBA, Principal OK, you’ve done it all. Over the past year, you have: Managed all search components for a significant number of recruitments Streamlined the on-boarding process for new recruits joining the organization Revamped prospecting...