Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Developing the Right Mix for Successful Recruitment
Author: Allison McCarthy, MBA Originally published in the July 2003 issue of SHSMD E-CONNECT, the author updated the content in March 2009 to reflect the increasingly competitive recruitment environment. In today's marketplace, recruiting qualified candidates means...
Engaging the Medical Staff as Part of the Physician Recruitment Team
by Allison McCarthy, MBA There is no better “messenger” of our physician recruitment pitch than a member of the medical staff. But they can also be our greatest challenge. We can spend as much time managing medical staff angst as we do prospecting for candidates. Is...
Getting Your Internal Team In-Sync
By Allison McCarthy, MBA Many called them cursed. The Boston Red Sox hadn’t won a World Series for 86 years. But the 2004 team finally did it. That season, it wasn’t about a single player providing the edge. It was the synchronization of all the players that delivered...
Senior Leaders Contribution to Recruitment Success
Author: Allison McCarthy, MBA If you're recruiting physicians to your organization, then you probably feel challenged daily by internal disconnects that hinder your progress. More than likely you deal with one or more of them daily. And for many of these issues, you...
The Right Fit: Plan to Recruit the Right Physicians
Authors: Kriss Barlow and Allison McCarthy While the specifics and the specialty may change, messages like this are being heard and felt by many organizations. Physician recruitment is becoming a central challenge for healthcare experts, and the issue is affecting...
Comparing In-House Recruitment to External Firms: Is It Really About Money?
By Allison McCarthy, MBA The physician recruitment community has long made the argument that the advantage of in-house functions over search firms is one of cost. In fact, a recent HealthLeader’s Media article shared “Adding a full time employee to manage the process...
Differentiation: Competitive Differentiators in Recruitment
By Ann Maloley, MBA Competitive differentiators – it’s not a new concept in the world of marketing and brand positioning. But the rule also applies – and has never been more critical – to the world of physician recruitment. Just as marketers strive to communicate to...
Getting Impact with Leadership
By Allison McCarthy, MBA Market knowledge is a key weapon to capture senior leader’s attention for physician recruitment. While everyone agrees that leadership involvement is a necessity for supporting well-defined search priorities, medical staff buy-in, adequate...
Home for the Holidays: Recruitment Strategies that Work
By Allison McCarthy, MBA Some see it as an opportunity to slow down while a few might see it as a good time to recruit. But given all our prospecting messages around “returning to your roots,” this may be the best time of year to tug at those heartstrings. The...
No Prospects – No Recruits
By Allison McCarthy, MBA When you consider how many leads it can take to land a recruit, you realize how critical prospecting is to physician recruitment success. Today’s contracted doctor may have been: 1 of 5 site visits conducted 1 of a dozen or so telephone...