Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Developing the Right Mix for Successful Recruitment
Author: Allison McCarthy, MBA Originally published in the July 2003 issue of SHSMD E-CONNECT, the author updated the content in March 2009 to reflect the increasingly competitive recruitment environment. In today's marketplace, recruiting qualified candidates means...
Engaging the Medical Staff as Part of the Physician Recruitment Team
by Allison McCarthy, MBA There is no better “messenger” of our physician recruitment pitch than a member of the medical staff. But they can also be our greatest challenge. We can spend as much time managing medical staff angst as we do prospecting for candidates. Is...
Getting Your Internal Team In-Sync
By Allison McCarthy, MBA Many called them cursed. The Boston Red Sox hadn’t won a World Series for 86 years. But the 2004 team finally did it. That season, it wasn’t about a single player providing the edge. It was the synchronization of all the players that delivered...
Gaining Practice Support for Your Practice Development Plan
By Ann Maloley, MBA Buy-in from the internal practice team can make all the difference in the success of a practice development strategy. At the start of the hospital-employed physician relationship, there’s a good chance there will be some anxiety about this new...
When Research is Done
By David F. Zirkle, PhD At its core, research is a transformation process that increases the usefulness of information at each step along the way. Raw data collected on the front end is transformed into useful and actionable information to improve decision-making...
Communicate – and Relate – with Physicians
Author: Kriss Barlow, RN, MBA This article, updated in 2013, provides a simple list of suggestions to ensure that meetings to gather physician input and provide marketing insights are well managed, meaningful and get you the outcome you and the physician desires....
Book Review: The Power of an Hour
by Allison McCarthy, MBA How often have you said, “If I only had more time, I would…” Many examples I have heard include “spend more time in the field,” “track and report on my efforts” or “do more proactive sourcing.” In reading Dave Lakhani’s book The Power of an...
Data: A Checklist for Gaining Internal Buy-In
David F. Zirkle, PhD We have all been there during data presentations: from the co-worker who “just doesn’t get it” to the senior leader who asks “how do I know the data is valid?” As we all know, decision-makers must feel comfortable with the data to make your...
Five Principles of Innovation
By: Jeff Cowart, MAH Innovation is a pressing objective for leaders. Search the word in Google and you’ll find over 397 million hits. But what is “innovation?” And how do successful leaders think about innovating within their respective enterprises? "In times of rapid...
Look Back as You Look Forward
By David F. Zirkle, Ph.D So a new year is almost upon us. Besides making the obligatory observation that time seems to be moving ever more quickly, what difference does a new year make? For most of us, as the year draws to a close, there is no better time to reflect...