Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Getting Impact with Leadership
By Allison McCarthy, MBA Market knowledge is a key weapon to capture senior leader’s attention for physician recruitment. While everyone agrees that leadership involvement is a necessity for supporting well-defined search priorities, medical staff buy-in, adequate...
Home for the Holidays: Recruitment Strategies that Work
By Allison McCarthy, MBA Some see it as an opportunity to slow down while a few might see it as a good time to recruit. But given all our prospecting messages around “returning to your roots,” this may be the best time of year to tug at those heartstrings. The...
No Prospects – No Recruits
By Allison McCarthy, MBA When you consider how many leads it can take to land a recruit, you realize how critical prospecting is to physician recruitment success. Today’s contracted doctor may have been: 1 of 5 site visits conducted 1 of a dozen or so telephone...
Position Your Practice At Maximum Recruitment Potential
By Allison McCarthy, MBA It’s often the little things that make a difference in physician recruitment. As we grow in experience, we must advance our expertise beyond the mechanics to master the strategic, creative and evaluative nuances that provide depth to our...
Recruitment Sourcing Planning – Worth the Time Investment
by Allison McCarthy, Principal As recruiters, we have a natural tendency to jump into action as soon as we receive a search request. While hired for our “can do” spirit, that tendency at times needs to be tamed in order to think and plan. To ensure we are spending the...
Re-thinking the Art of Onboarding
By: Allison McCarthy, MBA, Principal It was a gutsy move, but Starbucks CEO Howard Schultz dared to close their doors nationwide for three hours to re-train their baristas in the “art of espresso.” It was just one of the many ways Schultz set out to prove a more...
Gaining Practice Support for Your Practice Development Plan
By Ann Maloley, MBA Buy-in from the internal practice team can make all the difference in the success of a practice development strategy. At the start of the hospital-employed physician relationship, there’s a good chance there will be some anxiety about this new...
When Research is Done
By David F. Zirkle, PhD At its core, research is a transformation process that increases the usefulness of information at each step along the way. Raw data collected on the front end is transformed into useful and actionable information to improve decision-making...
Book Review: The Power of an Hour
by Allison McCarthy, MBA How often have you said, “If I only had more time, I would…” Many examples I have heard include “spend more time in the field,” “track and report on my efforts” or “do more proactive sourcing.” In reading Dave Lakhani’s book The Power of an...
Communicate – and Relate – with Physicians
Author: Kriss Barlow, RN, MBA This article, updated in 2013, provides a simple list of suggestions to ensure that meetings to gather physician input and provide marketing insights are well managed, meaningful and get you the outcome you and the physician desires....