Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Words Matter. The Value in Good Writing
By: Tony Barlow | tbarlow@barlowmccarthy.com Innovation is really about adding value, starting with today and considering how to continuously make changes to improve your connectivity and value. Whether a part of a relations team or a recruitment team, there is value...
Let’s Get Creative with Three Key Audiences
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Some of us live for a new idea… others, not so much. With the pressure on relationship building for referral growth, it’s a great time to consider your habits and behaviors with the goal of elevating your impact....
Physician Relations: Experience with Issues
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Now that was ugly! I was an air travel victim of the recent global cyber issue. And while my story included a little scrambling and an extra night out because of a cancelled flight, I fared far better than so...
Best in Class or Good Enough
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com A friend was less than pleased when her son, a freshman in college shared, “C’s get degrees.” Ugh, most of us envision ourselves (and our students) as individuals who achieve at the highest potential. As a...
Leadership Takes Practice
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com In his bestselling book Outliers: The Story of Success, Malcom Gladwell notes that it takes approximately 10,000 hours to master a skill. Gladwell cites research conducted by K. Anders Ericsson who found that...
Physician Recruitment: Giving Candidates the Red Carpet Experience
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com As we enter the summer months, it's a great time to assess how we can improve our onsite visits. For the internal team this starts with good preparation to ensure all key stakeholders understand the candidates...
Perfectionism Deters Impact
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Are you a perfectionist? Consider it a virtue? Or does it lead to self-criticism or pen you into a safe, risk-free zone to avoid failure? Perfectionism often goes hand in hand with imposter syndrome – the belief...
How to Measure Impact in Recruitment Through Candidate Feedback
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Recruitment is critical for organizations as it directly impacts their success and growth. However, measuring the impact of recruitment efforts can be challenging. While metrics such as time-to-hire and cost-per-hire...
Beyond the Data: Creative Approaches to Assessing Field Impact
By: Susan Boydell | sboydell@barlowmccarthy.com When it comes to measuring the impact of your field efforts, having access to data is crucial. That said, one of the biggest complaints from field teams is the lack of accurate, timely referral data. Therein lies the...
Creating the Right Impression for the Referring Physician
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com It is just another Monday… or is it? The physician relations role is grounded in the routine of visits to practices. Routine is good for relationships but keeping each visit fresh for the practices and referring...