Using PRM Reports to Optimize Team Outreach

Hosted by: Carrie Bennett, COO at Marketware
Guest: Kriss Barlow, RN, MBA, Principal at Barlow/McCarthy

Watch the Replay: https://www.marketware.com/prm-series/

At the Healthcare Marketing & Physician Strategies 2020 Virtual Summit we talked about how to maximize a PRM for planning & sales. To follow up, Marketware invited Kriss Barlow of Barlow/McCarthy to join us on this webinar to talk about a chapter from her new book, focusing on tracking & reporting: ‘Physician Relations: The Model, The Method & The Impact’.

PRM platforms that are accessible & easy to use from the field are a must have for physician relations teams that want to monitor & measure team effectiveness. These tracking tools ensure those working in the field have 1 place to capture who they’re targeting & any intelligence gathered — including potential barriers to growth, as well as next steps for further advancing key relationships.

In this follow up webinar, you’ll learn more about:
• The benefits of visit tracking
• Key parts of the visit your team should be recording
• Helpful acronyms for ensuring your team’s notes are complete
• Metrics physician relations leaders should be monitoring
• Sample dashboards that managers can use to optimize team performance