Physician Relations: The Model, The Method and The Impact
$45.00
This is a practical, hands-on book that is ideal for leaders ready to re-energize their programs, the field staff and those charged with launching physician relations efforts. Kriss Barlow, the industry’s foremost expert, outlines the essential building blocks for a winning program in today’s environment. You will find proven techniques and tools for success.
The best physician relations (liaison) programs continue to evolve to keep pace with organizational change and the needs of the referring physician. Now, there is a new book that describes all the needed elements for achieving a best practice physician relations effort.
This is a practical, hands-on book that is ideal for leaders ready to re-energize their programs, the field staff and those charged with launching physician relations efforts. Kriss Barlow, the industry’s foremost expert, outlines the essential building blocks for a winning program in today’s environment. You will find proven techniques and tools for success in:
- Business strategies
- Structure
- Talent
- Measurement
- Internal collaboration
- The future state
In addition to delineating defined processes, providing tools and current trends, the book is rich with insights from the nation’s physician relations leaders and liaisons.
It’s a perfect gift for a member of your team, or perhaps the whole team! For bulk purchases for teams or training events please reach out to Tony at tbarlow@barlowmccarthy.com.
