Practice Marketing
Physician practices are now a part of almost every health system. Each practice is unique, and requires a tailored solution for recruiting and retaining patients. Building on years of real-world marketing application and success, we help you get it right through:
- Aligning consumer preference and engagement to patient marketing.
- Analysis of referral patterns to identify risk and opportunity.
- Custom-designed marketing plans true to each clinic’s personality and market position.
- Action planning that clearly defines growth and retention strategies.
Our Expertise
Physician Relations
Hospital and medical practice success is built on the strength of relationships with physicians. Without that, there is no growth. Field liaison programs remain the most effective way to create and maintain meaningful connectivity with physicians.
Physician Recruitment
Recruiting a strong pipeline of physician talent is the cornerstone of a strong hospital or medical practice. Physician recruitment teams play a critical role and high performance recruitment teams are vital to success.
Mystery Shopping
Sometimes unique challenges need a fresh set of outside eyes to unemotionally and objectively test, accurately record, and report key facts. Only then can effective solutions be developed and implemented.
From the Blog
Practice Marketing Blog
Why Storytelling is Beyond Marketing
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com One of the associations representing marketers nationally offers storytelling skills development. The organization begins its course description with this definition: “Capture peoples’ imagination and interest by...
The Vaporous Storytelling of Healthcare
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Recently we came across this communication from a healthcare system to its patients or consumers or customers or external stakeholders, or whatever label your health system prefers to describe the people who choose you...
Positioning Against Active Inertia
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The inflexibility and even arrogance of holding current position when evidence of threat or opportunity is substantial is perhaps the most common characteristic of failure for companies, products, leaders, causes,...
Shark-like Practice Marketing
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com When I saw this quote on LinkedIn, I just loved it. Of course in the case of practice marketing the “chase” and “bite” need to be expressed a bit differently! But if we look closely there is some wisdom here that...
6 Practice Marketing Basics that Set the Course for Success
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Marketers can be heard moaning, “Just add it to the list…” Teams of excellent health system marketers are now up to their elbows in one-off needs of employed practices, tri-fold brochures, requests for...
Physician Relations Blog
Embracing Challenges: A Path to Growth and Learning
By: Susan Boydell | sboydell@barlowmccarthy.com The role of a physician relations field rep or leader is woven with a myriad of challenges, each presenting an opportunity for personal and professional growth. By facing and overcoming these challenges, we truly...
Making the Boss Look Good
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Are you a team player? I bet we all answer an emphatic “Yes!” when asked that question. But, does the answer change when we expand “team” to include the broader organization and more senior leaders? Lifting up...
Physician Relations: Best Practice Interview Skills for Hiring Great Field Talent
By: Susan Boydell | sboydell@barlowmccarthy.com This is a 3 part blog series on Interviewing and Hiring Great Talent. See below for the next 2 blogs in the series. We have all been there. You are hiring for a new or open role and the resumes start rolling in. As you...
Learning How to Manage Up is Critical to Physician Relations Success
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com The most frequently requested topic when I coach physician relations leaders is how to successfully work with executives and physician leaders. Whether learning to be more effective in managing these...
Everyday Grace in the Field Staff Role
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com On occasion, we all have one of “those” days where it seems that people just feel compelled to push our buttons. Admittedly, some of us might have more ‘pushable’ buttons than others! Our roles have high...
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