By: Betsy Finkelmeier, MBA “Before anything else, preparation is the key to success.” Alexander Graham Bell Hospitals are hiring an increasing number of mid-level providers to fill the void created by strict guidelines governing resident work hours and an exodus of...
By: Betsy Finkelmeier, RN, MBA “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter F. Drucker Know your customer is a fundamental marketing principle and an essential element of...
