By: Jeff Cowart, MAH A key to success in writing, and reader or listener understanding, is always thinking in terms of creating a storytelling framework. Every story that we tell should have a beginning, middle, and end. Otherwise, we present snippets of information...
By: Jeff Cowart, MAH The television commercial dazzled us with the attributes of the SUV and proclaimed it as the “most awarded” vehicle in its class. The prominent headline on the front of the direct mail piece for the cruise line said it was the “most awarded.” As...
By: Jeff Cowart, MAH One day the newspaper editor received copy from a young journalist that was filled with long and rambling run-on sentences. Exasperated, the editor typed a page filled with dots, printed it, walked over and handed it to the budding writer. “These...
By: Jeff Cowart, MAH Mark Twain wrote “the difference between choosing the right word and the almost right word is the difference between lightning and a lightning bug.” Precision in words is one of the most important decisions a writer makes. Think, for example, of...
By: Jeff Cowart, MAH A leader is one who knows the way, goes the way, and shows the way. – John C. Maxwell When I was new to leadership, one of the most jarring truths I heard from a seasoned leader was, “Always remember that your own professional reputation is...
By: Jeff Cowart, MAH In today’s rapidly changing and sometimes disruptive environment, organizations are craving leadership. They want to know what they’re doing, why they’re doing it, and how they are progressing. As a leader, it’s up to you to set the direction,...
