Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Why Storytelling is Beyond Marketing
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com One of the associations representing marketers nationally offers storytelling skills development. The organization begins its course description with this definition: “Capture peoples’ imagination and interest by...
Physician Relations in the Field: Is the Door Closed?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We’ve all run into a closed door in that figurative sense. What makes you decide to enter? I recently watched a young salesperson have great success in a tough situation. Others in the organization had previous...
Onboarding: The Engagement Tool for New Physician Recruits
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com Recent client work has found us soliciting feedback from new physician recruits about their experience entering their hiring organization. Based on what we’re hearing, we have some work to do to ensure we have...
5 Must-Haves for the Perfect Physician Liaison Lunch Meeting
By: Susan Boydell | sboydell@barlowmccarthy.com The dreaded “lunch” meeting requirement. I bet there isn’t a liaison out there that hasn’t been faced with a gatekeeper message, “Lunch is the only time our physicians will meet with reps.” While one can debate the...
Physician Relations: Connecting with the Customer’s Needs
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com I read a recent statistic that 82% of sellers are out of touch with the needs of their buyers. Wow, I hate that, and I suspect we could say, “That’s not in physician relations, it must be those other sales...
Staying Positive in Physician Recruitment
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com When we spend all of our time complaining, we are in essence in constant destroy mode rather than building mode. – Madisyn Taylor Sometimes I read things that prompt me to pause and reflect on my thoughts and...
5 Ways to Improve your Physician Recruitment Content
By: Tony Barlow | tbarlow@barlowmccarthy.com We all want our stuff to be read… we don’t spend hours crafting a mailer, print piece or special email, just to have it deleted or thrown away. But what makes the difference? How do we differentiate? Over the years our team...
Personal Motivation for Physician Liaisons
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Just this week I had a field manager ask me about best practices to keep the team motivated and inspired in their daily work. While leaders can make an impact because some motivation is extrinsic, a whole lot of...
Physician Liaisons: One Field Technique that Deserves your Attention
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician liaison teams often consider what their organizations could do that would make life easier. That’s tough stuff because we never get to control what others choose to change. We can, however, often...
The Vaporous Storytelling of Healthcare
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Recently we came across this communication from a healthcare system to its patients or consumers or customers or external stakeholders, or whatever label your health system prefers to describe the people who choose you...