Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Physician Relations: I Need to Get the Doctor to See Me?
By: Kriss Barlow, RN, MBA Talk about frustrating, you have good information that you want to share with a doctor and you “get through” the office staff to get quality time with the doctor. We’ve all run up against those gatekeepers that make the job of the field...
Physician Relations: I Can Wear 12 Hats… Should I?
By: Kriss Barlow, RN, MBA Everyone is doing more with less. As you speak with the clinical staff, the marketing team and the leaders in your organization, you quickly realize that their pace matches yours. A friend recently referred to the inside of the organization...
PHYSICIAN RECRUITING: Healthcare leaders, take your mark
By: Allison McCarthy, MBA In today’s healthcare market the winner is the organization that delivers the best care to the most patients. To that end, organizations are recognizing the vital role of primary care physicians – and quickly realizing there are far too few...
Is Medical Staff Development Planning Still Relevant?
By: Allison McCarthy, MBA Traditionally, the purpose of medical staff development planning was to define where...
Preparing for Effective Advanced Practitioner Recruitment
By: Betsy Finkelmeier, MBA Hospitals are hiring an increasing number of mid-level providers to fill the void created by strict guidelines governing resident work hours and an...
Physician Relations: Smart Collateral
By: Kriss Barlow, RN, MBA Organizations often ask, “What type of marketing materials should we develop for our physician relations program?” There are lots of options but you’ll do yourself a favor if you start with your visit goals and then assess your...
PHYSICIAN RECRUITING: The Irony of Endocrinology
By: Allison McCarthy, MBA It’s ironic that one of the fastest-growing health concerns in the U.S. is being treated by one of the most-dwindling specialties. According to Andrew Stewart, M.D., chief of the endocrinology division at the University of Pittsburgh in the...
New Physician Orientation – “You Know the Ship; They Don’t”
By: Allison McCarthy, MBA “Remember, you know the ship; they don’t.” That one line from the movie Captain Phillips, starring Tom Hanks, jumped out at me. For those who haven’t seen it, the film recounts the harrowing story of the Maersk Alabama, the cargo ship that...
Physician Relations: Show Your Personality
By: Kriss Barlow, RN, MBA As a field rep, don’t you wish the practices were in desperate need of the services you offered? That way every practice would be interested when you let them know about the great care and product offerings at your facility! Now, back to...
Managing Physician Recruit Turnover Risk
By: Allison McCarthy, MBA The AMGA/Cejka study has been consistently tracking annual physician turnover at about 6-7%. That translates into losing about 1-2 physicians for every 20 recruited into your medical staff. There is real cost associated with turnover. It’s...