Barlow/McCarthy Blog
Check back often to hear from our talented team of consultants. Topics covered include: Physician Relations, Physician Recruitment, Practice Marketing, Medical Staff Development, Community Health Needs Assessments, etc.
Failure to Communicate
By: Jeff Cowart, MAH In the classic film, “Cool Hand Luke,” there is a memorable scene where the warden confronts Paul Newman with the line, “What we got...
Leakage: Plugging the Holes
By: Susan Boydell Those of us with volume-building responsibility for our organizations appear to have a new word in our...
Reform’s Impact on Physician Recruitment
By: Allison McCarthy, MBA News about health reform’s impact is abundant with information about accountable care, health exchanges, patient-centered medical homes, clinical integration and more. Yet, the impact on physician recruitment typically goes unmentioned....
Physician Relations: The 12th Man in Physician Engagement
By: Kriss Barlow, RN, MBA Refuse to succumb to the notion that physician engagement does not fit within the scope of a physician relations strategy. Field...
With a Grateful Heart
By: Kriss Barlow, RN, MBA Thanksgiving is here. It’s one day when work takes a back seat to personal traditions including family, food, and football. As Americans, we get a bit retrospective and humbled by all that is right about our country. Through many trials,...
So Proud – Client Success Story
By: Allison McCarthy, MBA It feels so good when I see clients have great results. Becker’s Review recently highlighted Southcoast Health System’s recruitment results...
Part 2 – The Emotions of Healthcare Sales: Finding the Drive When Energy is Low
By: Kriss Barlow, MBA, RN While logic should play a role in managing emotions, I think that being logical doesn't help anyone work through the highs and lows. I am not a woman who de-emphasizes a victory because “logic “ tells me that my referral development or...
Part 1 – The Emotions of Healthcare Sales: It’s Not all Roses
By: Kriss Barlow, MBA, RN For those who have never had a career in sales, I suspect the term, “the preparation and the knowledge that there will be more 'no than yes'" seems a bit odd. If sales is a part of your routine, you understand there are days when things are...
Hate the Task, Love the Potential
By: Allison McCarthy, MBA As I've been coaching a physician recruiter on cold-calling physicians, I love that she admits that she hates the task - but knows it has the potential to make a real difference in her results. She pushes herself to dedicate time to this...
The Layoff List… Personal Assessment to Limit Your Chances of Appearing
By: Kriss Barlow, RN, MBA A recent Harvard Business Review article (Zenger and Folkman) identified six factors common to employees who were laid off during organizational downsizing at Fortune 100 companies. As healthcare organizations move to more belt tightening...