By: Allison McCarthy, MBA
This summer was about family. My husband and I hosted the bi-annual reunion of my mother’s extended family here in Plymouth. While we rotate the “host” site, it seemed most fitting this year given our ancestors who were a part of the original Mayflower pilgrimage. Researching and discovering our family “roots” created some new descriptors of “who” we are – individualistic, entrepreneurial, and self-directed, etc… Our family story has become a more defined and distinct.
What is the organizational story you tell physician recruits? If you were to research and describe its history, would that communicate the current mission and vision in a more interesting way? Has the organization’s journey triggered changes in culture? And is today’s strategy working to retain its roots while adapting as needed for the new world.
Do a bit of research and see how it can enrich your recruitment story. You may just find some new ways to define and distinguish who you are.