Jeff brings an eclectic mix of political, promotional and organizational leadership experience to the opportunities emerging for healthcare in the areas of growth, sales, marketing, communications, innovation and change management.
Based in San Antonio, Texas, he’s earned national recognition as an effective leader in building models of work that achieve measurable results. He has served on the senior leadership teams for Vanguard Health Systems and Inova Health System, as Deputy Chief of Staff and Press Secretary for Louisiana Governor Buddy Roemer, and as a consultant to clients such as Howard Hughes Medical Institute, Major League Baseball, the Chicago Bulls, HGTV, The Washington Post, New York Times, and other U.S. and Latin American media companies. He is an adjunct instructor in the Masters in Health Administration program at University of the Incarnate Word and holds a Bachelor and a Masters degree from Louisiana State University.
Recent Posts and Articles
Connecting with the Voice of the Physician
By: Jeff Cowart, MAH For the past 15 years I’ve spent much of my career working directly with physicians on a wide range of strategies related to building the practice, hospital-physician...
Building a Culture of Reassurance in Healthcare
By: Jeff Cowart, MAH Uncertainty reigns for both patients and physicians in the current healthcare environment. For patients, uncertainty arrives by virtue of just becoming a patient – which suggests we’ve got medical concerns that need resolution. But, today’s...
Positioning for Growth in the New Year
By: Jeff Cowart, MAH The dawn of a new year is always refreshing and daunting. On one hand, we have an opportunity to perceptually close the door on challenges of the year...
The Truth about “Best Practices”
By: Jeff Cowart, MAH At a recent conference I attended two speakers proposed that the results of a survey they conducted represented “best practices” from the work of physician liaisons. In fact, it was just a survey – albeit interesting – of what this particular set...
Failure to Communicate
By: Jeff Cowart, MAH In the classic film, “Cool Hand Luke,” there is a memorable scene where the warden confronts Paul Newman with the line, “What we got...
Convening Teams to Exceed Expectations
By: Jeff Cowart, MAH Team is a concept that has firmly established itself in the language of our corporate lives. We convene people frequently to collaborate, innovate, set vision and address issues. But, over the years, as I have done leadership counseling for...
Helping Physicians Connect in the Future
By: Jeff Cowart, MAH Nick van Terheyden, a healthcare technology futurist, writing in a recent edition of Fast Company’s Co.Exist cites three transformation trends to watch: Technology that works for physicians instead of against them The consumerization of health...
Merging Physicians in Hospital Mergers
By: Jeff Cowart, BMc Consultant A recent article in the New York Times carried the headline, “New Laws and Rising Costs Create a Surge of Supersizing Hospitals.” The article noted that the U.S. is seeing a wave of mergers, with much more activity expected over the...
Thinking About Disruptive Change
By: Jeff Cowart, BMc Consultant I was intrigued by the headlines in the newspapers this morning about the founder of Amazon, Jeff Bezos, acquiring one of the icons of American journalism, The Washington Post. Newspapers are my old industry and I've lived through and...
Five Principles of Innovation
By: Jeff Cowart, MAH Innovation is a pressing objective for leaders. Search the word in Google and you’ll find over 397 million hits. But what is “innovation?” And how do successful leaders think about innovating within their respective enterprises? "In times of rapid...