By: Jeff Cowart, MAH How to think about organizing the story is typically one of the most intimidating challenges we hear from writers. A good metaphor is to think about taking a car trip. We don’t just get in and drive aimlessly. Usually, we have a purpose around why...
By: Jeff Cowart, MAH A strong hospital physician liaison field outreach program achieves results precisely because it develops meaningful connectivity with an important audience of high influential voices. But, rarely is this channel of connectivity considered when a...
By: Jeff Cowart, MAH A key to success in writing, and reader or listener understanding, is always thinking in terms of creating a storytelling framework. Every story that we tell should have a beginning, middle, and end. Otherwise, we present snippets of information...
By: Jeff Cowart, MAH The television commercial dazzled us with the attributes of the SUV and proclaimed it as the “most awarded” vehicle in its class. The prominent headline on the front of the direct mail piece for the cruise line said it was the “most awarded.” As...
By: Jeff Cowart, MAH One day the newspaper editor received copy from a young journalist that was filled with long and rambling run-on sentences. Exasperated, the editor typed a page filled with dots, printed it, walked over and handed it to the budding writer. “These...
