By: Jeff Cowart, MAH Mark Twain wrote “the difference between choosing the right word and the almost right word is the difference between lightning and a lightning bug.” Precision in words is one of the most important decisions a writer makes. Think, for example, of...
By: Jeff Cowart, MAH A leader is one who knows the way, goes the way, and shows the way. – John C. Maxwell When I was new to leadership, one of the most jarring truths I heard from a seasoned leader was, “Always remember that your own professional reputation is...
By: Jeff Cowart, MAH In today’s rapidly changing and sometimes disruptive environment, organizations are craving leadership. They want to know what they’re doing, why they’re doing it, and how they are progressing. As a leader, it’s up to you to set the direction,...
By: Jeff Cowart, MAH Marketing leaders today need to hone their own skills in ways to creatively connect with real people. Most seasoned hospital and healthcare marketers today were bred in a world where product marketing was the gold standard, and metrics were based...
By: Jeff Cowart, MAH Reading recently in the New York Times I was intrigued by the headline, “Rise of the Toothbrush Test.” The story spotlighted Larry Page, chief executive of Google, on how he evaluates multimillion dollar acquisitions: Page said his primary...
