By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Some days we field operatives just don’t want to get out of bed to work our calls on those docs who always seem just a little on edge and a little bit too ready to bite. You know who they are. You’ve got your list of...
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com One of the associations representing marketers nationally offers storytelling skills development. The organization begins its course description with this definition: “Capture peoples’ imagination and interest by...
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Recently we came across this communication from a healthcare system to its patients or consumers or customers or external stakeholders, or whatever label your health system prefers to describe the people who choose you...
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com Growth is the driving force today in most conversations from the boardroom to the mirror. We desire better in everything from the bottom line to our personal circumstance. Why then does it seem so hard to get traction...
By: Jeff Cowart, MAH | jcowart@barlowmccarthy.com The inflexibility and even arrogance of holding current position when evidence of threat or opportunity is substantial is perhaps the most common characteristic of failure for companies, products, leaders, causes,...
