By: Jeff Cowart, MAH The opportunity to really connect with physicians is ever-present. For the past 15 years I’ve spent much of my career working directly with physicians on a wide range of strategies related to building the practice, hospital-physician relations,...
By: Jeff Cowart, MAH Uncertainty reigns for both patients and physicians in the current healthcare environment. For patients, uncertainty arrives by virtue of just becoming a patient – which suggests we’ve got medical concerns that need resolution. But, today’s...
By: Jeff Cowart, MAH Market positioning and shaping audience perceptions is a critical driver of growth. The dawn of a new year is always refreshing and daunting. On one hand, we have an opportunity to perceptually close the door on challenges of the year gone by. On...
By: Jeff Cowart, MAH At a recent conference I attended two speakers proposed that the results of a survey they conducted represented “best practices” from the work of physician liaisons. In fact, it was just a survey – albeit interesting – of what this particular set...
By: Jeff Cowart, MAH What is typically lacking is a clearly defined and sustained message strategy for physician engagement. In the classic film, “Cool Hand Luke,” there is a memorable scene where the warden confronts Paul Newman with the line, “What we got here is...
