Physician Relations: Leveraging Your Existing Referral Sources

Physician Relations: Leveraging Your Existing Referral Sources

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com  Most liaisons are far more comfortable working with existing practices than cold calling those who have never referred. And let’s face it, in some geographies, new prospects are slim pickings. Existing practices...
Summer Field Techniques that Sizzle

Summer Field Techniques that Sizzle

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This summer will be described many ways, but I suspect lazy, hazy days is not one of them. Organizations are anxious to see referring physician relationships return and teams across the country are generally happy...