By Allison McCarthy, MBA The physician recruitment community has long made the argument that the advantage of in-house functions over search firms is one of cost. In fact, a recent HealthLeader’s Media article shared “Adding a full time employee to manage the process...
By Ann Maloley, MBA Competitive differentiators – it’s not a new concept in the world of marketing and brand positioning. But the rule also applies – and has never been more critical – to the world of physician recruitment. Just as marketers strive to communicate to...
By Allison McCarthy, MBA Market knowledge is a key weapon to capture senior leader’s attention for physician recruitment. While everyone agrees that leadership involvement is a necessity for supporting well-defined search priorities, medical staff buy-in, adequate...
By Allison McCarthy, MBA Some see it as an opportunity to slow down while a few might see it as a good time to recruit. But given all our prospecting messages around “returning to your roots,” this may be the best time of year to tug at those heartstrings. The...
By Allison McCarthy, MBA When you consider how many leads it can take to land a recruit, you realize how critical prospecting is to physician recruitment success. Today’s contracted doctor may have been: 1 of 5 site visits conducted 1 of a dozen or so telephone...
By Allison McCarthy, MBA It’s often the little things that make a difference in physician recruitment. As we grow in experience, we must advance our expertise beyond the mechanics to master the strategic, creative and evaluative nuances that provide depth to our...
